In a groundbreaking move, JSW MG Motor India, in collaboration with Google Cloud India, has launched two cutting-edge AI chatbots, Avira and Vir, to revolutionize customer service and engagement. Developed with Riafy using Google Cloud’s AI technology, these chatbots are the first in India’s automotive sector to leverage Google Cloud’s PaLM 2, a large language model (LLM) designed for natural, intuitive, and personalized conversations.
Accessible across multiple platforms, including the MG Motor India website, WhatsApp, and the EVPEDIA platform, these AI-powered chatbots aim to deliver seamless, real-time customer support and drive an enhanced, more interactive user experience.
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JSW MG Motor India Partners with Google Cloud to Launch AI Chatbots, Avira & Vir, for Enhanced Customer Experience
Driving Customer Engagement with AI
The launch of Avira and Vir is a key part of JSW MG Motor India’s broader AI-driven customer satisfaction strategy. These digital assistants provide tailored interactions based on customer preferences and history, offering real-time responses that enhance customer trust and engagement. The chatbots will assist in improving operational efficiency, boosting sales, and gathering insights from customer interactions.
Avira: Enhancing the Car-Buying Experience
Avira is designed to elevate the car-buying journey by delivering a highly personalized and interactive experience. Available through text and voice on both the MG Motor website and WhatsApp, Avira efficiently resolves customer inquiries related to MG vehicles. By leveraging advanced generative AI, Avira ensures seamless and human-like conversations, making the car-purchasing process smoother and more enjoyable for potential buyers.
Vir: Educating Customers on Electric Vehicles
Vir is focused on educating customers about the latest in the electric vehicle (EV) landscape. Accessible through the EVPEDIA website and WhatsApp, Vir empowers users by providing comprehensive information about electric vehicles, helping them make informed decisions about EV ownership. With detailed insights and real-time updates, Vir aims to support India’s growing interest in green mobility solutions.
A Tech-First Approach to Customer Engagement
JSW MG Motor India’s commitment to innovation is further demonstrated through initiatives like MG Xpert, MG Epay, MG VPhy NFT, and MGVerse, all of which are designed to cater to the needs of today’s tech-savvy consumers. With the rise of smartphones and increased integration of AI, these chatbots are a testament to the company’s focus on customer-centric innovation.
Leadership’s Remarks
Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, expressed his excitement, stating, “We are continually pushing the boundaries of technology to redefine customer engagement. Our collaboration with Google Cloud to launch Avira and Vir is a major milestone in enhancing the consumer experience.”
Bikram Singh Bedi, Vice President and Country MD at Google Cloud India, echoed this sentiment: “We are thrilled to partner with JSW MG Motor India on their journey of leveraging our AI platform to deliver innovative and exceptional consumer experiences.”
A Future Focused on Innovation
With a mission to integrate AI and customer service, JSW MG Motor India is positioning itself at the forefront of the automotive sector, blending technology and consumer needs to foster stronger customer relationships. By making AI-driven chatbots a key component of their business model, MG is setting a new standard for personalized, real-time customer support in the Indian automotive market.
