Mahindra, a powerhouse in the Indian automotive industry, is gearing up to redefine the SUV segment with three exciting new launches. Known for their robust engineering and value proposition, Mahindra’s upcoming trio of SUVs aims to cater to diverse consumer needs while pushing the envelope on technology and design.
Contents
XUV 3XO: The Compact Challenger
The highly anticipated XUV 3XO, already launched at a starting price of ₹7.49 lakh, represents a significant upgrade from its predecessor, the XUV300. This compact SUV boasts a completely redesigned exterior featuring sleek LED headlamps, a distinctive grille, and stylish alloy wheels that give it a more premium presence on the road.
Under the hood, the XUV 3XO offers two robust engine options. The 1.2L turbo petrol engine delivers an impressive 130 PS of power, while the 1.5L diesel variant produces 117 PS. Both engines come with choices of 6-speed manual and automatic transmissions, providing a balance of performance and efficiency with mileage figures between 17-20 kmpl.
The XUV 3XO truly shines with its feature list, especially in higher variants. The top-end AX7 and AX7 L trims offer ADAS Level 2 with features like adaptive cruise control and autonomous emergency braking – a segment-first. Other premium additions include a panoramic sunroof, 10.25-inch touchscreen infotainment system, digital instrument cluster, and dual-zone climate control. Safety hasn’t been compromised either, with the model securing a 5-star BNCAP safety rating.
Mahindra Thar ROXX (5-Door): The Lifestyle Statement
The second exciting addition is the 5-door version of the iconic Thar, officially named the Thar ROXX. Already gaining significant attention since its recent launch priced between ₹12.99 – 23.09 lakh, this extended wheelbase variant maintains the rugged DNA of the original while offering enhanced practicality for everyday use.
The Thar ROXX retains the unmistakable design language of its 3-door sibling but adds two extra doors and a larger rear section, making it more family-friendly. With a ground clearance of 226mm, removable roof panels, and dedicated off-road modes, it doesn’t sacrifice its adventure capabilities.
Powertrain options include a 2.0L petrol engine producing 150 PS and a 2.2L diesel engine offering 130 PS of power. Both come with 6-speed manual and automatic transmission choices. The interior has been significantly upgraded with modern features including connected car technology, a larger touchscreen, and improved seating comfort while maintaining the vehicle’s distinctive character.
Global Pik Up: The Versatile Lifestyle Pickup
Completing Mahindra’s trio is the Global Pik Up, a lifestyle pickup truck that blends utility with comfort. Expected to launch by mid-2024, this model targets both personal and commercial users looking for versatility without compromising on features.
The Global Pik Up will feature a modern design language aligned with Mahindra’s latest styling direction, spacious cabin with premium materials, and advanced connectivity options. It’s expected to be powered by the reliable 2.2L mHawk diesel engine that balances power delivery with fuel efficiency.
What sets the Global Pik Up apart is its dual-purpose positioning – capable of handling work-related tasks during the week while transforming into a lifestyle vehicle for weekend adventures. With a substantial loading capacity, water wading ability, and comprehensive safety features, it’s designed to appeal to outdoor enthusiasts and practical users alike.
Market Positioning and Timeline
Mahindra has strategically timed these launches to capitalize on the growing demand for SUVs in different segments:
- XUV 3XO: Already launched (April 2024)
- Thar ROXX (5-Door): Already launched
- Global Pik Up: Expected by mid-2024
Each vehicle targets a distinct customer base – urban commuters seeking premium features (XUV 3XO), adventure enthusiasts needing practicality (Thar ROXX), and versatility-focused buyers (Global Pik Up).
With these three new models, Mahindra is set to strengthen its position in the SUV market, offering modern design, advanced technology, and reliable performance across different price points. Whether you’re navigating city streets, exploring off-road trails, or balancing work and leisure, Mahindra’s new SUV lineup promises to have something for everyone.
