In the rapidly evolving landscape of electric mobility, Bajaj Auto has emerged as a frontrunner in the electric two-wheeler (e2W) market. February 2025 marked a significant milestone for the company, as it not only topped the sales charts but also contributed to a historic achievement in the industry. Let’s delve into the details of Bajaj Auto’s remarkable performance and what it means for the future of electric vehicles.
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Bajaj Auto’s Stellar Performance in February 2025
In February 2025, it sold an impressive 21,335 units of electric two-wheelers, securing its position as the market leader. This achievement represents an astounding 81% growth compared to the same month last year, where sales stood at 11,763 units. With this surge, Bajaj Auto captured a 28% market share in the e2W segment for the month.
Cumulative Sales Milestone
The cumulative sales figures for Bajaj Auto are equally impressive. From April 2024 to February 2025, the company sold a total of 195,651 units, reflecting a remarkable 121% increase year-on-year. This growth trajectory positions Bajaj Auto as a key player in the electric mobility sector, with projections indicating that total sales for March 2025 could reach around 220,000 units for the fiscal year.
The Electric Two-Wheeler Market Landscape
While Bajaj Auto thrived, the overall electric two-wheeler market faced challenges. February 2025 saw total e2W sales of 75,995 units, marking an 8% decline from the previous year. This downturn can be attributed to various factors, including seasonal fluctuations and changing consumer preferences.
Industry Growth Projections
Despite the recent dip, the electric two-wheeler industry is expected to rebound. The total sales for the fiscal year 2024 reached 948,511 units, and projections for FY2025 suggest that sales will exceed 1.1 million units, representing a 17% increase year-on-year. This growth underscores the increasing acceptance and demand for electric vehicles among consumers.
Competitors in the E2W Market
Bajaj Auto’s success is notable, but it faces competition from other key players in the electric two-wheeler market.
TVS Motor Co.
TVS Motor Co. reported 18,746 units sold in February 2025, reflecting a 28% year-on-year growth and capturing a 24% market share. Cumulatively, the company has sold 206,885 units in FY2025, marking a 32% increase from the previous year.
Ather Energy
Ather Energy also made strides, selling 11,788 units in February 2025, which is a 30% increase compared to the previous year. With a 15% market share, Ather has sold 115,278 units cumulatively in FY2025, showcasing its growing presence in the market.
Ola Electric
In contrast, Ola Electric experienced a significant decline, selling only 8,647 units in February, a 75% decrease from the previous year. However, it remains a leader in cumulative sales for FY2025, with 320,562 units sold.
Looking Ahead: The Future of Bajaj Auto
Bajaj Auto is not resting on its laurels. The company plans to expand its Chetak model portfolio and target the gig economy with specially designed electric vehicles. By enhancing production capabilities and expanding its retail network, Bajaj Auto aims to meet the growing demand for electric two-wheelers and solidify its position as a leader in the electric mobility sector.
Conclusion
Bajaj Auto’s impressive performance in February 2025 highlights its strong brand presence and commitment to innovation in the electric two-wheeler market. As the industry continues to evolve, Bajaj Auto’s strategic initiatives and competitive edge position it well for future growth. With a focus on sustainability and electric mobility, Bajaj Auto is not just leading the charge; it is shaping the future of transportation.
By staying ahead of the curve, Bajaj Auto is set to play a pivotal role in the transition to electric vehicles, making it a brand to watch in the coming years.
Also read: Mercedes-Benz E-Class EV: The Future of Luxury Electric Sedans Arrives in 2027
