Ultraviolette Targets 1,000 Electric Bike Sales Per Month in 2025: Expansion Plans Unveiled!
Ultraviolette, the Bengaluru-based electric motorcycle manufacturer known for its premium, high-performance bikes, is gearing up for a transformative 2025. With plans to expand its presence to 30 cities in India, scale up sales to 1,000 units per month, and enter international markets like Europe, Ultraviolette is setting the stage for significant growth in the electric two-wheeler segment.
The company, which has already carved a niche for itself among superbike enthusiasts, is also exploring new product lines and even considering a public listing in the near future. Here’s a closer look at Ultraviolette’s ambitious plans for 2025 and what it means for the EV market.
Contents
Ultraviolette Targets 1,000 Electric Bike Sales Per Month in 2025: Key Highlights
1. Scaling Up Sales and Network Expansion
Ultraviolette is targeting a monthly sales milestone of 1,000 electric bikes by the second half of 2025. This marks a significant leap from its current sales figures, driven by the growing popularity of its flagship model, the F77 Mach 2.
- Current Network: Ultraviolette operates in 12 cities across India.
- Expansion Plans: The company plans to more than double its reach, expanding to 30 cities by the end of 2025. This includes strengthening its sales, service, and spare parts network to ensure a seamless customer experience.
“In India, 2025 is going to be a year of massive scale-up from a commercial availability point of view,” said Niraj Rajmohan, co-founder and CTO of Ultraviolette.
2. International Expansion: Europe on the Horizon
Ultraviolette is also setting its sights on international markets, with plans to enter Europe in 2025. The company intends to adopt a phased approach, starting with a pilot launch, similar to its strategy in India during 2023-2024.
This move aligns with Ultraviolette’s vision of becoming a global player in the premium electric motorcycle segment, competing with established international brands.
3. Diversifying the Product Lineup
Ultraviolette is not stopping at the F77. The company plans to introduce four to five new product lines in the next two to three years, all within the motorcycle space.
- Focus on Premium Segment: Unlike many competitors focusing on mass-market electric scooters, Ultraviolette is committed to staying in the premium motorcycle segment.
- Wider Price Range: The upcoming models will cater to a broader price range, making Ultraviolette’s offerings accessible to a wider audience while maintaining their premium appeal.
“We will definitely, in the next two to three years, be present across four or five different product lines in the motorcycle space. The price band will also widen more,” said Narayan Subramaniam, CEO and co-founder of Ultraviolette.
4. Record-Breaking Performance: F99 Electric Bike
Earlier this month, Ultraviolette made headlines when its F99 electric bike was crowned the fastest Indian-manufactured motorcycle, setting a FMSCI-certified quarter-mile record of 10.712 seconds.
The F99, which is expected to launch in 2025, is designed to push the boundaries of performance in the electric motorcycle segment. It will join the F77 in Ultraviolette’s lineup, further solidifying the brand’s reputation for innovation and speed.
Ultraviolette F77: The Flagship Model
The F77 Mach 2, Ultraviolette’s flagship electric bike, has already gained a loyal following among superbike enthusiasts.
- Variants: The F77 comes in two variants, with prices starting at ₹2.99 lakh.
- Performance: Known for its sporty design and powerful performance, the F77 has set a benchmark in the premium electric motorcycle segment.
- Sales Milestone: Ultraviolette sold 1,000 units of the F77 Mach 2, showcasing strong demand despite its premium pricing.
Future Plans: IPO and Profitability
Ultraviolette is also considering going public, with a potential IPO timeline of 18 months. However, the company is focused on scaling its operations and achieving sustainable profitability before taking this step.
“We have some rough timelines, I would say 18 months at the very minimum,” said Rajmohan, emphasizing the importance of operational scalability and long-term profitability.
Ultraviolette’s Position in the EV Market
Ultraviolette has established itself as a pioneer in the premium electric motorcycle segment, standing out in a market dominated by mass-market electric scooters.
Key Competitors:
- Ola Electric and Ather Energy: Focused on electric scooters.
- Hero Vida and TVS Motor Co.: TVS is also an investor in Ultraviolette, highlighting its confidence in the brand’s potential.
By focusing on high-performance motorcycles, Ultraviolette has created a unique identity, appealing to a niche but growing audience of superbike enthusiasts.
A Promising 2025 for Ultraviolette
With ambitious plans to scale up sales, expand its network, and enter international markets, Ultraviolette is poised for a breakthrough year in 2025. The company’s commitment to innovation, performance, and premium quality sets it apart in the crowded EV market.
As the demand for electric vehicles continues to rise, Ultraviolette’s focus on the premium motorcycle segment could redefine the EV landscape in India and beyond. With the launch of the F99 and the expansion of its product lineup, Ultraviolette is well-positioned to lead the charge in the electric superbike revolution.
