Mahindra is revolutionizing in-car entertainment with the integration of Dolby Atmos® in its Electric Origin SUVs—the BE 6 and XEV 9e. This groundbreaking collaboration with Dolby Laboratories, a global leader in immersive entertainment, marks a significant milestone as Mahindra becomes the first Indian automaker to bring the Dolby Atmos experience to Indian roads.
With this innovation, Mahindra is setting a new benchmark for in-car entertainment, transforming every drive into an immersive auditory journey. Whether it’s your favorite songs, podcasts, or movies, the BE 6 and XEV 9e promise to deliver a studio-quality sound experience that redefines what’s possible in automotive audio.
Contents
- 1 A First for India: Dolby Atmos in Mahindra SUVs
- 2 What is Dolby Atmos?
- 3 Unparalleled In-Car Audio Experience
- 4 Entertainment on the Go: Gaana with Dolby Atmos
- 5 A Premium SUV Experience
- 6 Why Dolby Atmos in Cars is a Game-Changer
- 7 Redefining the Future of In-Car Entertainment
- 8 Why the BE 6 and XEV 9e Should Be Your Next SUV
- 9 Final Thoughts: Elevate Every Drive with Mahindra and Dolby Atmos
A First for India: Dolby Atmos in Mahindra SUVs
This collaboration between Mahindra and Dolby is a game-changer for the Indian automotive industry. By integrating Dolby Atmos into the BE 6 and XEV 9e, Mahindra is elevating the in-car entertainment experience to a level never seen before in India.
Karan Grover, Senior Director, Commercial Partnerships – IMEA, Dolby Laboratories, shared his excitement:
“We are thrilled to collaborate with Mahindra to bring Dolby Atmos to Indian roads. With Dolby Atmos in the BE 6 and XEV 9e, we’re transforming the car cabin into an entertainment space that brings consumers closer to the content they love. Every ride will now be an extraordinary experience.”
What is Dolby Atmos?
Dolby Atmos is a cutting-edge audio technology that creates a three-dimensional sound experience, immersing listeners in their favorite content like never before. Unlike traditional stereo sound, Dolby Atmos allows creators to place and move sounds all around the listener, delivering unparalleled clarity, depth, and detail.
In the car, Dolby Atmos transforms the cabin into a sonic studio, revealing every nuance of music, podcasts, and movies. It’s not just about listening—it’s about feeling the sound, unlocking new levels of emotion, and making every journey unforgettable.
Unparalleled In-Car Audio Experience
The Mahindra BE 6 and XEV 9e are equipped with 16 Harman Kardon speakers, designed to deliver an exceptional in-cabin audio experience. Here’s what makes the sound system stand out:
- Three-Way Front Speakers: Each front seat features a tweeter, mid-range, and woofer for crystal-clear sound.
- Unity Speaker Design: The center speaker uses Harman’s patented Unity Speaker technology for balanced audio.
- Rear Surround Speakers: High-fidelity mid-range speakers ensure immersive sound for rear passengers.
- Ceiling Speakers: Two speaker drivers in the ceiling enhance the Dolby Atmos experience, creating a 360-degree soundscape.
- Subwoofer: Adds deep, rich bass for a full-bodied audio experience.
This advanced setup ensures that every note, beat, and dialogue is delivered with unmatched precision and clarity, making the BE 6 and XEV 9e a true haven for audiophiles.
Entertainment on the Go: Gaana with Dolby Atmos
Mahindra has partnered with Gaana, one of India’s leading music streaming platforms, to bring Dolby Atmos content directly to the infotainment system of the BE 6 and XEV 9e. This integration allows users to enjoy their favorite songs in Dolby Atmos, turning every drive into a concert-like experience.
Whether you’re cruising through the city or embarking on a long road trip, the combination of Dolby Atmos and Gaana ensures that your entertainment is always at its best.
A Premium SUV Experience
The BE 6 and XEV 9e are more than just electric SUVs—they’re a statement of luxury, innovation, and performance. By integrating Dolby Atmos, Mahindra is catering to customers who demand the finest in every aspect of their lives.
R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd., said:
“The BE 6 and XEV 9e embody Mahindra’s vision of delivering extraordinary experiences across every aspect of driving. By integrating Dolby Atmos, we are setting a new benchmark for in-car entertainment, ensuring that every journey is not only seamless but also truly immersive.”
Why Dolby Atmos in Cars is a Game-Changer
Dolby Atmos in cars isn’t just about better sound—it’s about creating an emotional connection with the content you love. Here’s why it’s a game-changer:
- Immersive Sound: Experience music, podcasts, and movies with unparalleled clarity and depth.
- Enhanced Details: Hear every instrument, vocal, and sound effect as the artist intended.
- Emotional Impact: Feel the music and content on a deeper level, making every drive more enjoyable.
- Studio-Quality Audio: Transform your car cabin into a sonic studio, delivering a premium listening experience.
Redefining the Future of In-Car Entertainment
This collaboration between Mahindra and Dolby is a bold step toward the future of in-car entertainment. By combining Mahindra’s expertise in automotive innovation with Dolby’s leadership in immersive audio, the BE 6 and XEV 9e are setting a new standard for what customers can expect from their vehicles.
Together, Mahindra and Dolby are proving that cars are no longer just a mode of transportation—they’re a space for entertainment, emotion, and connection.
Why the BE 6 and XEV 9e Should Be Your Next SUV
If you’re looking for a reason to invest in Mahindra’s Electric Origin SUVs, the integration of Dolby Atmos is it. Here’s why:
- Unmatched Entertainment: Enjoy a premium audio experience that rivals the best home theaters.
- Cutting-Edge Technology: Be part of the first wave of Indian car owners to experience Dolby Atmos on the road.
- Sustainable Luxury: The BE 6 and XEV 9e combine eco-friendly electric performance with top-tier luxury.
Final Thoughts: Elevate Every Drive with Mahindra and Dolby Atmos
The launch of Dolby Atmos in Mahindra’s BE 6 and XEV 9e is a milestone for both the automotive and entertainment industries. By bringing studio-quality sound to Indian roads, Mahindra is redefining what it means to drive a premium SUV.
Whether you’re a music lover, a podcast enthusiast, or someone who simply enjoys the finer things in life, the BE 6 and XEV 9e offer an elevated driving experience that’s second to none.
So, if you’re ready to transform your car journeys into immersive entertainment experiences, it’s time to explore Mahindra’s Electric Origin SUVs.
Experience the future of in-car entertainment with Mahindra and Dolby Atmos.
Visit your nearest Mahindra showroom or book a test drive today to discover the BE 6 and XEV 9e.
