The electric vehicle (EV) market in India is witnessing a significant transformation, and at the forefront of this change is the MG Windsor EV. Launched in September 2024, the Windsor EV has quickly ascended to the top, surpassing the Tata Nexon EV to become the best-selling electric car in the country. With 3,116 units sold in October 2024 alone, the Windsor EV accounted for 30% of total passenger EV sales that month. Here are the top five reasons why the MG Windsor EV has become the number one electric car in India.
Why the MG Windsor EV is India’s No. 1 Electric Car? – The Top 5 Reasons Discussed
1. Record-Breaking Launch and Sales
The MG Windsor EV made an impressive debut, with its booking windows opening on October 3, 2024. Within just 24 hours, it amassed 15,176 bookings, setting a new record for passenger electric vehicles in India. This overwhelming response translated into significant sales, with 3,116 units sold in its first month, making it the highest monthly sales figure for MG Motor India.
2. Competitive Pricing and Innovative BaaS Model
One of the key factors contributing to the Windsor EV’s success is its competitive pricing. Offered in three variants—Excite, Essence, and Exclusive—the Windsor EV is priced between Rs 9.99 lakh and Rs 11.99 lakh under the innovative Battery-as-a-Service (BaaS) model, with a cost of Rs 3.5 per km. This pricing strategy, combined with a starting price of Rs 13.50 lakh (ex-showroom), makes the Windsor EV an attractive option for cost-conscious consumers.
3. Advanced Features and Stylish Design
The MG Windsor EV stands out with its advanced features and stylish design. It boasts a large 15.6-inch infotainment system with Android Auto and Apple CarPlay, an 8.8-inch digital instrument cluster, and a leather-wrapped steering wheel. The vehicle’s exterior is equally impressive, featuring all LED lights, a slim connecting light bar, and 18-inch alloy wheels. Available in four striking colors—Starburst Black, Pearl White, Clay Beige, and Turquoise Green—the Windsor EV appeals to a wide range of buyers.
4. Focus on Safety and Performance
Safety is a top priority for the MG Windsor EV, which is equipped with a host of safety features, including a 360-degree camera, surround-view camera, six airbags, electronic parking brake, auto hold assist, tyre pressure monitoring system (TPMS), and electronic stability control. The vehicle is powered by an IP67-rated 38 kWh lithium-ion phosphate battery pack, offering a range of 332 km. Its permanent magnet synchronous motor delivers 134 hp and 220 Nm of torque, ensuring a powerful and efficient driving experience.
5. Strong Market Position and Brand Trust
MG Motor’s strong market position and brand trust have played a crucial role in the Windsor EV’s success. The company has a reputation for delivering high-quality vehicles with innovative features, and the Windsor EV is no exception. With a focus on sustainability and customer satisfaction, MG Motor has built a loyal customer base that continues to grow.
The MG Windsor EV’s rapid rise to the top of the Indian electric car market is a testament to its exceptional design, competitive pricing, and advanced features. By addressing the needs of modern consumers and offering a compelling package, the Windsor EV has set a new benchmark in the industry. As the demand for electric vehicles continues to grow, the MG Windsor EV is well-positioned to maintain its leadership and drive the future of sustainable transportation in India.
