According to a report, Mercedes-Benz will discontinue the use of the ‘EQ’ branding for its next-generation electric vehicles, which will be available in late 2024. According to company insiders, the branding will become obsolete as Mercedes’ lineup becomes increasingly dominated by electric models, according to the German trade newspaper Handelsblatt. The company previously stated that by 2025, it would have an electric equivalent for each of its models.
Mercedes-Benz currently sells seven pure-EV models worldwide: the EQE, EQE SUV, EQS, EQS SUV, EQC, EQA, and EQB.
Mercedes-Benz sells the EQB SUV, the EQC, and the EQS sedan in India. Over the next two years, the brand will expand its international lineup with an electric version of the rugged G-Class 4×4 and a long-range compact sedan based on the EQXX concept, bringing its EV range to roughly the same magnitude as its long-established combustion car lineup.
The name ‘EQ’ is now also used on mild-hybrid and plug-in hybrid models, with ‘EQ Boost’ denoting electric motor assistance for the internal combustion engine and ‘EQ Power’ denoting direct drive from the electric motor. Mercedes expects to phase out combustion engines in the majority of markets by 2030. The recently launched C-Class is expected to remain on the market until around 2028, a new combustion-engine E-Class is set to make its global debut later this year, and the GLC and GLE, the pair’s respective SUV siblings, will also return with combustion power for another generation.
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