Hindustan Motors is making a come-back as a new All-EV Brand

One of the most recognisable companies in the nation, Hindustan Motors was once well-known for its Ambassador automobiles, which dominated the market for many years. Hindustan Motors, which is currently owned by businessman CK Birla, is anticipated to return to the market in India with an electric two-wheeler line. It is now in discussions with a European partner and is anticipated to form a joint venture soon. To begin with, Hindustan Motors is anticipated to make an official return some time in the following year and will collaborate closely with its new worldwide partner.

It is also poised to resume its West Bengal factory in Uttarpara, close to Kolkata. The Indian company also said that it will soon make an official announcement with more information regarding the joint venture and the identity of its overseas partner. According to what is currently known, Hindustan Motors will introduce several new electric scooters in India to compete with competitors including the Bajaj Chetak, TVS iQube, Ather 450X, Ola S1, and Simple One. It will also compete with rivals like Hero Electric, Viva, Okinawa, and others.

Hindustan Motors present plans are now apparent, notwithstanding early speculations that the Ambassador EV might be introduced.

Hindustan Motors
credit: gaadiwaadi

Together, the two businesses would invest more than Rs 600 crore in the future project. Additionally, the company hasn’t fully ruled out the idea of returning to the domestic four-wheeler market in the future.

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Hindustan MotorsBengal plant, which at the time employed more than 2,500 people, was closed in 2014. Due to low productivity, deteriorating discipline, a severe lack of funding, and a decline in demand for the plant’s key goods, manufacturing at Uttarpara ceased. Before the plant’s activities were terminated in March 2014, a total of 2,200 Ambassadors had been sold in the previous fiscal year. In towns like Kolkata and Mumbai, the Ambassador is still utilised as a trusted taxi.

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