TVS Launches King EV MAX Electric Three-Wheeler: A Game-Changer in Sustainable Mobility
TVS Motor Company has officially entered the electric three-wheeler (e3W) segment with the launch of the TVS King EV MAX, a cutting-edge vehicle designed to meet the growing demand for sustainable and efficient transportation. Priced at ₹2,95,000 (ex-showroom), the King EV MAX is set to revolutionize the e3W market with its advanced features, impressive range, and fast-charging capabilities.
The vehicle will initially be available at select dealerships in Uttar Pradesh, Bihar, Jammu & Kashmir, Delhi, and West Bengal, with a pan-India rollout planned over the next four to six months. This strategic move aligns with TVS’s vision of expanding its electric mobility portfolio and addressing the needs of a rapidly evolving market.
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TVS King EV MAX: Key Features and Specifications
The TVS King EV MAX is packed with features that set it apart in the competitive e3W segment. Designed for both passenger and cargo applications, the vehicle offers a blend of performance, reliability, and advanced technology.
Performance and Range
- Certified Range: 179 km on a single charge.
- Top Speed: 60 km/h.
- Driving Modes: Three modes — ECO, City, and Power — to optimize performance and efficiency.
Battery and Charging
- Battery: 51.2V lithium-ion LFP battery for enhanced safety and durability.
- Fast Charging:
- 0-80% charge in just 2 hours and 15 minutes.
- Full charge in 3.5 hours.
Smart Features
- Bluetooth Connectivity: India’s first Bluetooth-connected electric three-wheeler.
- Real-Time Diagnostics and Navigation: Customizable fleet management solutions for operators.
- LED Headlamps: For better visibility and energy efficiency.
A Strategic Entry into the e3W Market
Speaking at the launch, K N Radhakrishnan, CEO and Director of TVS Motor Company, highlighted the company’s commitment to innovation and sustainability:
“We are proud to launch India’s first Bluetooth-connected electric three-wheeler. The King EV MAX sets a new benchmark in the segment with its long range, impressive acceleration, and quick charging time, ensuring high uptime for our customers.”
Radhakrishnan also emphasized the importance of government subsidies in making electric vehicles more accessible:
“Subsidies play a crucial role in fostering the growth of the e3W segment, especially in price-sensitive markets. They make EVs more affordable and accessible to a wider audience.”
Why TVS Delayed Its Entry into the e3W Segment
TVS Motor Company took a deliberate approach to enter the e3W market, ensuring that its product met the highest standards of reliability and technological advancement.
“Our entry into this segment has been carefully planned to ensure that we bring a product that is both reliable and technologically advanced. The King EV MAX is a culmination of extensive research and customer insights, ensuring it stands out in a competitive market,” Radhakrishnan added.
The Growing e3W Market in India
The electric three-wheeler market in India is witnessing rapid growth, driven by increasing demand for sustainable transportation and government incentives. According to the Federation of Automobile Dealers Association (FADA):
- Mahindra sold 68,102 e3Ws in CY2024, marking a 24.5% year-on-year (YoY) growth.
- Bajaj Auto saw a staggering 466.8% YoY growth, selling 66,510 e3Ws in CY2024.
With the launch of the King EV MAX, TVS aims to capture a significant share of this expanding market.
TVS’s Vision for Electric Mobility
The launch of the King EV MAX is part of TVS’s broader strategy to expand its electric mobility portfolio. The company has already made significant strides in the electric two-wheeler (e2W) segment and is now leveraging its expertise to address the needs of the e3W market.
By focusing on innovation, customer-centric design, and sustainability, TVS is positioning itself as a leader in the transition to green mobility.
A New Era for Electric Three-Wheelers
The TVS King EV MAX is more than just an electric three-wheeler; it’s a statement of TVS’s commitment to shaping the future of sustainable transportation. With its impressive range, fast-charging capabilities, and smart features, the King EV MAX is poised to set new benchmarks in the e3W segment.
As TVS rolls out the King EV MAX across India, it’s clear that the company is not just keeping pace with the industry but leading the charge toward a greener, more sustainable future.
