The highly anticipated MG Windsor EV has officially hit the roads as JSW MG Motor India begins deliveries during the festive season. With an impressive 38 kWh battery, the Windsor EV promises a range of 332 km on a single charge, making it a top choice for those looking to switch to electric vehicles (EVs). To further enhance the appeal, MG has launched a new “Live Business Class” TV campaign, positioning the Windsor EV as the epitome of comfort and luxury in its segment.
Contents
A Game-Changer with Battery as a Service (BaaS)
The success of the MG Windsor EV can be attributed to the innovative Battery as a Service (BaaS) model. This strategy allows customers to lease the battery, significantly reducing the upfront cost of the vehicle. With the BaaS model, the MG Windsor EV is priced at an attractive starting point of Rs 9.99 lakh (Ex-showroom). This pricing strategy has accelerated the adoption of EVs, with Windsor clocking over 15,000 bookings on the first day of its launch.
MG’s BaaS program has also been extended to other models like the Comet and ZS EV, offering customers flexible payment options that make switching to electric even more appealing. For those opting to purchase the vehicle without the BaaS program, the Windsor EV still offers excellent value, starting at Rs 13.5 lakh (Ex-showroom).
Standout Features and Comfort
The MG Windsor EV is designed to deliver both performance and luxury. Equipped with a 38 kWh battery, it offers a substantial 332 km range and supports 45 kW DC fast charging, which allows for a 10-80% charge in just 55 minutes.
Externally, the Windsor EV is packed with modern features, including:
- Pop-out flush door handles
- 18-inch alloy wheels
- All-LED lighting
Inside, the Windsor EV continues to impress with its spacious cabin, offering ample room for both front and rear passengers. It’s filled with high-end materials and cutting-edge technology, catering to tech-savvy buyers. The comfort-focused design ensures that every drive feels like a business-class experience.
New TVC: “Live Business Class”
To highlight the premium nature of the Windsor EV, MG has released a new TVC as part of the “Live Business Class” campaign. The ad draws a parallel between the luxury of traveling in business class at 33,000 feet and the comfort offered by the Windsor EV on the road. The TVC features a family traveling in both a business-class jet and the Windsor EV, showcasing how the EV’s features—like the panoramic glass roof, 135-degree reclinable Aero-lounge seats, ambient lighting, and 15.6-inch infotainment screen—provide a similar level of comfort and elegance.
Extra Perks for Windsor EV Buyers
MG is making the deal even sweeter for Windsor EV buyers by offering one year of free charging, along with a comprehensive warranty and buyback plans, ensuring peace of mind for prospective buyers.
Conclusion: MG Windsor EV – Business-Class Comfort on the Road
With its stylish design, impressive features, and flexible BaaS pricing model, the MG Windsor EV is positioned as one of the most exciting EVs on the Indian market. Whether it’s the everyday commuter or the luxury-seeking driver, the Windsor EV delivers premium experiences that rival traditional business-class travel.
As the festive season continues, expect to see more of these electric vehicles on the road, bringing a new level of luxury, efficiency, and performance to Indian consumers. Don’t miss out on this game-changing electric vehicle—check out the MG Windsor EV and experience the “Power to Move” in style.
