Demand for Electric vehicle decreased in the first quarter of FY25, the industry leader, Tata Motors, has noticed a change in consumer preferences away from Internal Combustion Engine (ICE) vehicles. 36% of consumers gave up on their internal combustion engine (ICE) cars, according to a Tata Motors poll, and 75% now drive electric cars as their primary mode of transportation.
Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility Shailesh Chandra presented findings from a survey of 10,000 consumers, emphasizing a notable shift toward electric vehicles as the main family vehicle. He pointed out that since EV batteries only need to be changed frequent eight years, they require less maintenance. Tata Motors hopes to allay consumer range worries with the launch of the Curvv electric vehicle. Starting at ₹17.49 lakh, the Curvv, a component of the acti.ev electric architecture, is expected to have a maximum range of 585 kilometers on a 55kWh battery pack.
Reason Behind Tata Motors Ice to EV conversion
Chandra stressed the importance of having adaptable cars that are appropriate for traveling between cities, especially because the infrastructure for charging them is still lacking. The Curvv aims to price parity with automated ICE vehicles and offers a greater range in order to address these issues. Tata Motors has reported a decline in the demand for EVs this quarter, which it attributes to the removal of the FAME subsidy. With 16,600 Electric vehicles sold, EV penetration is 12%.
Despite the fact that many consumers still choose internal combustion engines (ICEs), dealers have noticed a rise in inquiries regarding electric vehicles. Still, there are more and more Electric vehicles available. The Federation of Automobile Dealers Association (FADA) president, Manish Raj Singhania, stated that they anticipate a surge in penetration as more electric models hit the market and as more manufacturers enter the field. FADA is dedicated to encouraging environmentally responsible business practices in the retail vehicle sector.
