As part of massive corporate layoffs, Tesla recently reduced the size of a recently established marketing team, departing from a traditional advertising approach that CEO Elon Musk had supported less than a year prior. According to Bloomberg, which cited sources familiar with the case, the entire “growth content” team in the US—which consisted of about 40 employees under the management of senior manager Alex Ingram—was disbanded amid the continuous wave of job cuts.
Jorge Milburn, the leader of the worldwide team, and Ingram were both fired. One report claims that the business still employs a small number of marketers across Europe.
Tesla California Layoffs
Tesla announced that it will fire 6,020 workers in California and Texas, according to Reuters. Under pressure from declining sales and a growing price war among EV makers, Tesla said last week that it would be cutting more than 10% of its global workforce. The company did not disclose the number of employees affected by the job layoffs.
A U.S. labour law requiring businesses with 100 or more employees to inform 60 days in advance of planned closures or mass layoffs revealed some figures in notices to the states of Texas and California on Monday. Beginning on June 14, Tesla plans to reduce 3,332 employment in California and 2,688 roles in Texas, according to the notices.
“Over 30,000 manufacturing jobs have now been created in California by Tesla!” Musk stated in a post on his social media network that X. 12% of Tesla’s 22,777 employees in the greater Austin area—where its gigafactory and headquarters are located—work in Texas.
285 workers at the company’s Buffalo, New York headquarters, which houses the labelling team for its Autopilot driver assistance program, which produces fast-charging equipment, would be let go as part of the global employment reduction. Based on the company’s filings with U.S. regulators, Tesla’s headcount increased to over 140,000 at the end of last year from over 100,000 at the end of 2021. In an exclusive story published on April 5, Reuters revealed that the company had shelved a long-promised low-cost vehicle that was anticipated to retail for about $25,000 and that investors had been banking on to propel mass-market expansion.
