MG Select crosses 1,000 luxury EV sales, securing second place in India’s premium segment with innovative Windsor EV leading 125% growth surge. Imagine walking into a dealership where luxury meets sustainability, where premium craftsmanship doesn’t compromise on environmental responsibility. That’s exactly what MG SELECT, the company’s luxury retail channel, has achieved—surpassing the 1,000-unit sales milestone since its launch and securing the second position in India’s luxury EV segment.
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Premium Push Pays Off
While most automakers chase volume in India’s mainstream market, JSW MG Motor India made a calculated bet on luxury electric mobility. The gamble is paying dividends. In November 2025, the automaker reported 32% year-to-date wholesale growth for January-November 2025, selling 5,754 units in November alone.
But here’s the remarkable part: MG’s three EVs together accounted for over 70% of its overall sales volumes of 7,516 units in December 2024, marking its best-ever EV sales month. The Windsor EV, in particular, has become a phenomenon.
Windsor Effect Powers Growth
The MG Windsor EV, unveiled in September with starting prices at ₹13.49 lakh, has captivated buyers with innovative features including lounge-like seating and a lifetime battery warranty. The results speak volumes—in the final three months of 2024 alone, the Windsor EV surpassed wholesales of 10,000 units, accounting for 49% of MG’s total sales during this period.
This success mirrors broader trends in India’s luxury EV market evolution, where premium features increasingly attract discerning buyers.
Market Share Surge
The numbers reveal MG’s dramatic transformation. Total EV sales of 21,464 units in 2024 represent a 125% jump from 2023’s 9,523 units, catapulting market share from 11% to 21%—securing the No. 2 spot behind Tata Motors.
What’s driving this surge? Innovation, primarily. MG’s Battery-as-a-Service (BaaS) program has democratized premium EV ownership. Under this flexible model, the Windsor is available at ₹9.99 lakh plus battery rental, dramatically lowering entry barriers while maintaining quality.
The strategy complements India’s expanding EV charging infrastructure, making electric mobility increasingly practical nationwide.
Aggressive Expansion Strategy
MG isn’t stopping at metros. The company is aggressively expanding its sales network, focusing on Tier 3 and Tier 4 cities and rural markets, with plans to establish 520 touchpoints in 270 cities by March 2025.
This mirrors the democratization happening across India’s EV landscape, from affordable city EVs to premium offerings, creating opportunities for every buyer segment.
What This Signals
MG SELECT’s success validates a crucial hypothesis: Indian consumers are ready for premium electric mobility when value proposition aligns with aspirations. With upcoming launches at the Bharat Mobility Expo and continued innovation, MG is positioning itself as India’s premium EV champion.
For buyers, this competition means better products, more choices, and aggressive pricing. For the industry, it signals that India’s EV market has matured beyond basic transportation—luxury and sustainability can coexist profitably.
Stay updated on India’s luxury EV evolution at IndiaEVNews.com and discover how premium electric mobility is reshaping Indian roads.
FAQs:
Q1: What is MG SELECT and why is the 1,000-unit milestone significant?
MG SELECT is MG Motor India’s luxury retail channel specializing in premium EVs. Crossing 1,000 sales confirms strong demand for luxury electric vehicles and establishes MG as the second-largest player in India’s luxury EV segment.
Q2: Which MG electric vehicles are driving sales growth?
The Windsor EV leads with 49% of total sales, followed by the ZS EV and Comet EV. Together, these three models account for over 70% of MG’s overall sales, with the Windsor achieving 10,000+ units in just three months post-launch.
Q3: How is MG making luxury EVs more affordable?
Through its innovative Battery-as-a-Service (BaaS) program, which separates battery cost from vehicle price. The Windsor EV starts at ₹9.99 lakh plus battery rental, significantly reducing upfront costs while offering premium features like lifetime battery warranty.
