Your electric vehicle is about to become much more than transportation. Hyundai Motor Group is accelerating worldwide rollout of Vehicle-to-Everything (V2X) services, enabling EVs to store, supply and share electricity with homes and power grids, fundamentally redefining electric mobility’s role in global energy ecosystems.
The Korean automaker’s ambitious expansion spans three continents simultaneously. Korea will launch its first V2G pilot service on Jeju Island by late 2025 using Kia EV9 and IONIQ 9, addressing the island’s renewable energy oversupply challenges through intelligent battery utilization.
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Europe Embraces Bidirectional Charging
European customers gain revolutionary energy independence. In the Netherlands, Hyundai will introduce commercial V2G service with customer onboarding starting end-2025, allowing automated off-peak charging and surplus energy export during high-price periods. This transforms EVs from energy consumers into profit-generating assets.
The Dutch rollout builds on existing Smart Charging infrastructure, representing industry-first customer-focused V2G commercialization. Bidirectional chargers compatible with Hyundai and Kia models enable subscribers to strategic utility tariffs, optimizing energy costs while supporting grid stability.
American Homes Get Backup Power
United States deployment focuses on resilience. Hyundai is broadening V2H services in the US, turning EVs into emergency backup power and energy-storage solutions crucial for households facing increasing grid vulnerability from extreme weather events.
This innovation mirrors India’s expanding EV infrastructure, where bidirectional capabilities could address power reliability challenges. As Indian manufacturers accelerate EV adoption, V2X technology offers compelling value propositions beyond mobility alone.
Grid Integration Benefits
The Jeju pilot demonstrates sophisticated public-private collaboration. Hyundai Motor Group oversees technology verification, Jeju Province supports regulatory improvements, KEPCO facilitates grid integration, and Hyundai Engineering analyzes charging operations. Participants charge during low-tariff periods and discharge when prices peak through real-time energy markets.
Hokeun Chung, Hyundai Motor Group executive vice president, stated V2G services provide customers new mobility experiences related to energy life while strengthening EV competitiveness and leading eco-friendly mobility markets.
Market Implications
The global V2X market trajectory appears promising. Industry analysts project substantial growth driven by autonomous driving advances and connected vehicle technologies. It’s multi-continent strategy positions the automaker advantageously as regulations evolve supporting bidirectional energy flows.
Success depends on seamless integration between vehicles, charging infrastructure, and grid management systems. It’s phased approach—piloting in Korea, commercializing in Europe, and expanding resilience services in America—demonstrates strategic market understanding while managing technical complexity.
FAQs:
What is Vehicle-to-Everything (V2X) technology?
V2X enables electric vehicles to store electricity and supply it back to homes (V2H), power grids (V2G), or other devices, transforming EVs into mobile energy storage units beyond transportation.
Which Hyundai models support V2X services?
Initial rollout covers Kia EV9 and Hyundai IONIQ 9, with additional models planned for inclusion as the service expands across different markets.
When will Hyundai’s V2G services launch?
Korea’s Jeju pilot starts late 2025, Netherlands commercial service begins customer onboarding end-2025, while US V2H expansion timing depends on market readiness.
Meta Description: Hyundai launches Vehicle-to-Everything services across Korea, Europe, US enabling EVs to power homes and grids with Kia EV9, IONIQ 9 leading rollout.
