Tesla has officially entered the Colombian market with an aggressive pricing strategy that’s set to disrupt South America’s electric vehicle landscape. The American EV maker unveiled a five-model lineup and opened its first experience and service center in Bogotá, with the Model 3 starting at approximately COP 109.9 million ($29,600), making it one of the most competitively priced Tesla markets globally.
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Tesla Colombia Launch Overview
| Feature | Details |
|---|---|
| Launch Date | November 20, 2025 |
| First Deliveries | Late January – Early February 2026 |
| Entry Price | $29,600 (Model 3 RWD) |
| Available Models | Model 3, Model Y (5 variants) |
| Driving Range | 400+ km per charge |
| Experience Centers | Bogotá (Andino Mall), Medellín (El Tesoro) |
Competitive Pricing Shakes Market
The Model 3 Rear-Wheel Drive features 283 horsepower with a 60 kWh CATL LFP battery delivering 520 km of WLTP range, while the Long Range All-Wheel Drive variant offers 498 horsepower with a 75 kWh battery extending autonomy to 660 km. The Performance variant pushes boundaries further with 627 horsepower and acceleration from 0-100 km/h in just 3.1 seconds.
Tesla’s pricing positions the Model 3 at merely 10% more than recently discounted smaller competitors like the BYD Yuan Up, while undercutting traditional ICE sedans like the Kia K4 by 20% and the VW Jetta by 7%. This aggressive strategy directly challenges Chinese EV manufacturers who have dominated Latin American markets.
Model Y Targets Family Segment
The Model Y Rear-Wheel Drive delivers 347 horsepower with 0-100 km/h acceleration in 5.9 seconds and a 60 kWh CATL LFP battery providing 466 km range, while the Long Range All-Wheel Drive generates 514 horsepower with a 75 kWh battery offering 600 km range. Priced starting at COP 119.9 million ($32,000), the SUV targets Colombia’s preference for versatile family vehicles.
Direct Sales Model and Infrastructure
Tesla will operate under a direct-presence model in Colombia, handling sales, deliveries, and after-sales services without intermediaries or authorized dealerships, allowing the company to maintain competitive pricing and direct oversight of customer experience. This approach mirrors Tesla’s successful global strategy of vertical integration.
The expansion plan includes a second experience center in Medellín at El Tesoro shopping mall, plus rollout of Supercharger stations starting in Bogotá to support charging infrastructure in major urban areas. Country Manager Karen Sacarpetta emphasized this represents Tesla’s long-term commitment to Colombia’s electric transition.
Market Impact and Timing
Colombia’s electrified vehicle sales doubled diesel car sales in the first half of 2025, with 7,999 fully electric vehicles sold representing a threefold surge compared to the previous year. Tesla’s entry comes as the country has already sold a record 14,456 electric vehicles in 2025, signaling strong demand for sustainable mobility.
The launch positions Colombia as Tesla’s second South American market after Chile and its sixth overall market in the Americas. With demo drives running through December 31 in both Bogotá and Medellín, Colombian consumers can experience Tesla’s technology firsthand before deliveries begin.
For comprehensive coverage of electric vehicle developments across Latin America and beyond, visit India EV News for the latest updates on global EV adoption trends.
