Picture this: Five years ago, electric vehicles were a rare sight on Indian roads. Fast forward to November 2025, and JSW MG Motor India just hit a game-changing milestone—100,000 electric vehicles sold. That’s right, one lakh EVs humming silently across our streets, highways, and cities.
But here’s what makes this truly remarkable: MG becomes only the second automaker in India to cross this six-figure mark, hot on the heels of Tata Motors. What started as a bold gamble in January 2020 with the ZS EV has transformed into a full-blown electric revolution.
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From 26% to 35%: The Market Share Surge
The numbers tell a compelling story. MG’s market share has grown steadily from 26% in CY2024 to 35% currently, reflecting a seismic shift in consumer trust. Even more impressive? Electric vehicles now account for over 70 percent of MG’s monthly sales—a dramatic leap from just 35% a year ago.
Anurag Mehrotra, Managing Director at JSW MG Motor India, captured the emotion perfectly: “Crossing the 100,000 EV sales milestone reflects the trust Indian customers place in sustainable choices.”
The Winning Lineup: Five Models Driving Success
MG’s electric portfolio isn’t just diverse—it’s strategically brilliant. Here’s what’s powering their success:
| Model | Segment | Key Feature |
|---|---|---|
| Windsor EV | Family SUV | Battery-as-a-Service (20,000 units in 6 months) |
| ZS EV | Premium SUV | India’s first internet-connected EV |
| Comet EV | City Commuter | Compact and affordable urban mobility |
| M9 MPV | Luxury MPV | Spacious family transportation |
| Cyberster | Sports Car | Two-door electric performance |
The ZS EV established the brand’s credentials when it launched, while the Windsor EV became the breakout star, selling 20,000 units in just six months—making it India’s fastest-selling EV.
Beyond Selling Cars: Building an Ecosystem
Here’s where MG separates itself from the pack. They’re not just selling vehicles; they’re constructing an entire electric lifestyle. Check out these ecosystem initiatives:
EV Sahi Hai Campaign: Real user stories demolishing EV myths one testimonial at a time.
eHub by MG App: A one-stop solution for all charging needs connecting users to 12,500+ charging points across 33 operators.
MG Charge: An ambitious plan to install 1,000 chargers in 1,000 days nationwide.
Battery-as-a-Service: This ownership model slashes upfront costs, making EVs accessible to middle-class families who’d otherwise hesitate.
Project Revive: Battery recycling and repurposing, emphasising second-life applications for used batteries—turning environmental responsibility into action.
What’s Fueling This Growth?
Three factors are converging perfectly:
- Government Push: Favorable policies and subsidies making EVs financially attractive
- Charging Infrastructure: Rapidly expanding network eliminating range anxiety
- Consumer Awareness: Growing consciousness about sustainability and running costs
MG’s performance in October showed 6,397 domestic sales, representing 20 percent year-on-year growth, proving this isn’t just festive-season hype—it’s sustained momentum.
The Road Ahead
JSW MG Motor India isn’t resting on these laurels. The company plans to launch one new product every six months, signaling aggressive expansion in the electric space. With the joint venture between SAIC Motor (a Fortune 500 global giant) and JSW Group (India’s industrial powerhouse) backing them, the resources are unlimited.
The Halol, Gujarat facility—with 100,000+ annual production capacity—is ready to scale. The 6,000-strong workforce is primed. The dealer network is expanding.
The Bigger Picture
This milestone isn’t just about MG or even about cars. It’s about India’s transition to clean mobility. When a premium brand proves that electric can be practical, affordable, and aspirational all at once, it changes the conversation entirely.
The rising demand for MG EVs highlights growing acceptance among customers and segment fence-sitters. Translation? Those buyers who’ve been watching from the sidelines are now jumping in.
As charging infrastructure improves, battery costs decline, and more manufacturers enter the fray, we’re witnessing the early chapters of India’s electric story. And JSW MG Motor India has firmly established itself as a lead character in this narrative—one lakh EVs at a time.
