JSW MG Motor Races to #2 in India: Picture this: a sleek sports car with scissor doors, rocketing from 0 to 100 km/h in 3.2 seconds, powered entirely by electricity. Now imagine that same company selling executive limousines to government officials and corporate titans. That’s the remarkable story of how JSW MG Motor just conquered India’s luxury EV segment.
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The Underdog That Refused to Stay Down
JSW MG Motor India has surged to the second position in India’s luxury electric vehicle segment, according to September 2025 Vahan data. This isn’t just incremental progress—it’s a statement. The brand is breathing down BMW’s neck in a market where European luxury has reigned supreme for decades.
The secret weapon? Two wildly different vehicles targeting completely opposite ends of the luxury spectrum: the MG Cyberster sports car and the M9 Presidential Limousine.
The Dynamic Duo Driving Success
MG Cyberster: India’s Hottest Sports Car
Launched in July 2025, the Cyberster EV has become India’s highest-selling sports car with 256 units sold through MG Select luxury retail network. In a country where sports cars traditionally gather dust in showrooms, that’s remarkable.
What makes it irresistible? A dual-motor all-wheel-drive system pumping out 510 PS and 725 Nm of torque, electric scissor doors, soft-top roof, Brembo four-piston brakes, and 20-inch staggered alloy wheels with Pirelli P-Zero tyres. It’s automotive theater meets serious performance.
MG M9 Presidential Limousine: Power Player’s Choice
While the Cyberster turns heads, the M9 quietly wins over business and government customers seeking a statement vehicle combining premium design, comfort, and electric performance. Think chief ministers arriving at state functions, CEOs gliding to board meetings—all without burning a drop of fuel.
| Model | Target Buyer | Key Feature | Unique Selling Point |
|---|---|---|---|
| MG Cyberster | Performance enthusiasts | 0-100 km/h in 3.2 seconds | India’s highest-selling sports car |
| MG M9 | Corporate/Government | Presidential-level luxury | Electric limousine with institutional appeal |
The Numbers That Matter
Both models currently have waiting periods of three to four months—a luxury problem that signals genuine demand, not just showroom curiosity.
JSW MG Motor’s total EV sales hit 3,912 units in September—a threefold jump from 1,021 units in the same month last year, according to FADA data. That’s not growth; that’s a rocket trajectory.
The company has backed this momentum with infrastructure: 14 MG Select Experience Centres opened across major cities, providing tailored retail experiences for the Cyberster and M9.
What Changed the Game?
Accessible Luxury Philosophy: JSW MG isn’t trying to out-German the Germans. They’re offering luxury that feels attainable—cutting-edge technology and premium features without the stratospheric price tags that make buyers wince.
Electric-First Strategy: While legacy luxury brands add EVs to their lineups cautiously, JSW MG went all-in on electric. EVs account for 70-80% of the company’s total sales in India, making it the second-largest EV carmaker after Tata Motors.
Portfolio Diversity: Most luxury brands focus on one segment. JSW MG plays both ends—adrenaline for enthusiasts, sophistication for executives. It’s chess while competitors play checkers.
The Road Ahead: Eyes on the Crown
The company aims to capture the top position in India’s luxury EV market by 2026. Bold? Absolutely. Impossible? The last few months suggest otherwise.
The Indian luxury car market moves about 700 units monthly. JSW MG’s September numbers show they’re already playing in that league—and winning.
Why This Matters Beyond the Showroom
This story transcends automotive statistics. It’s about a homegrown brand (with Chinese partnership) proving Indian consumers will embrace electric luxury if you get the formula right.
It challenges the assumption that Indians buying premium cars want only German badges. Performance, technology, and value proposition matter—sometimes more than heritage.
For the broader EV ecosystem, JSW MG’s success validates that luxury buyers aren’t just early adopters; they’re ready to make EVs their primary vehicles if the product delivers.
The Verdict
“Securing the second spot in India’s luxury EV segment is a testament to the phenomenal response our models have received,” says Milind Shah, Interim Head of MG Select.
That’s corporate-speak for something simpler: they cracked the code.
By combining performance that thrills with luxury that impresses, JSW MG Motor isn’t just participating in India’s EV revolution—they’re leading a segment many thought belonged exclusively to European automakers.
The race to number one just got very, very interesting.
