In a landmark achievement that’s reshaping India’s electric mobility landscape, TVS Motor Company has become the first among the top four electric two-wheeler manufacturers to cross the prestigious 200,000 sales mark in 2025. This milestone isn’t just a number – it’s a testament to how the Chennai-based company has transformed from an underdog to India’s electric scooter champion.
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The Historic Numbers That Tell the Story
With 200,868 iQubes sold till September 17, 2025, TVS Motor Co is ahead of Bajaj Auto, Ola Electric and Ather Energy which together account for 78% of the 862,333 electric two-wheelers retailed. This achievement positions TVS as the undisputed leader in a fiercely competitive market that’s experiencing unprecedented growth.
The significance becomes even more impressive when considering that three of these four OEMs are set to achieve their best-ever annual sales in CY2025, making TVS’s leadership position all the more remarkable.
Market Domination: How TVS Claimed the Crown
TVS’s journey to the top hasn’t been overnight. TVS Motor Co, the longstanding No. 2 e-two-wheeler OEM, has finally topped the charts after consistently building market share throughout 2025.
The company’s momentum has been exceptional, with TVS Motor retained its top spot in electric two-wheeler sales for the fourth straight month with 22,242 iQubes sold in July 2025, securing a 22 percent market share.
The Competitive Battlefield: Top 4 Players Compared
Current Market Position (2025 Sales Performance):
| Brand | Key Model | Market Share | Notable Achievement |
|---|---|---|---|
| TVS Motor | iQube | 22%+ | First to cross 200,000 sales |
| Bajaj Auto | Chetak | ~18% | Strong consistent performer |
| Ola Electric | S1 Series | ~20% | Former market leader |
| Ather Energy | 450/Rizta | ~12% | Premium segment focus |
The competition remains intense, with TVS tops August EV sales with 24,087 units, as Ola reclaims 2nd spot, Ather sees 65% growth, and Hero overtakes Bajaj for the 1st time, showing how dynamic this market continues to be.
The iQube Success Formula
TVS’s success story centers around the iQube electric scooter, which has become synonymous with reliability and performance in the Indian e-scooter market. Launched in January 2020, demand has accelerated for the TVS iQube; 96,151 units have been sold in the first six months of FY2024, demonstrating consistent growth trajectory.
The iQube’s appeal stems from its balanced approach to pricing, range, and features, positioning it perfectly for the Indian market’s diverse needs.
Monthly Performance: Consistency Breeds Success
TVS’s achievement isn’t based on a single strong month but sustained performance throughout 2025:
Recent Monthly Sales Highlights:
- August 2025: 24,087 units (Market leadership retained)
- July 2025: 22,242 units (Fourth consecutive month at #1)
- April 2025: 19,736 units (154% YoY growth, first-time leader)
TVS MOTOR CO April 2025: 19,736 units, up 154% YoY / Market share: 22% April 2024: 7,762 units / Market share: 12% This dramatic improvement showcases how TVS has transformed its market position.
Market Context: India’s E-Scooter Revolution
The achievement comes at a time when India’s electric two-wheeler market is experiencing explosive growth. India’s EV market hit 1,03,802 electric two-wheeler sales in August 2025, with the sector consistently crossing the 100,000 monthly milestone.
The overall electric two-wheeler sales tally stood at 1,02,973 units in July 2025, indicating sustained demand despite seasonal variations.
What Sets TVS Apart: Strategic Advantages
1. Manufacturing Excellence
TVS leveraged its decades of two-wheeler manufacturing expertise to create a reliable, well-built electric scooter that resonates with Indian consumers who prioritize durability.
2. Pricing Strategy
The TVS iQube is an electric scooter available at a price range of Rs. 1,09,250 – Rs. 1,62,314 in India, offering competitive pricing across multiple segments.
3. Distribution Network
Unlike some newer entrants, TVS utilized its extensive dealer network to ensure widespread availability and service support.
4. Product Reliability
The iQube’s reputation for reliability has been crucial in a market where consumers are still cautious about electric vehicle adoption.
The Road Ahead: Implications of This Milestone
TVS’s 200,000 sales milestone has several significant implications:
For the Industry:
- Validates the electric two-wheeler market’s maturity
- Proves that traditional manufacturers can successfully transition to electric
- Sets a new benchmark for annual sales targets
For Consumers:
- More confidence in electric scooter reliability
- Increased service network and spare parts availability
- Greater model variety and competitive pricing
For Competition:
- Pressure to accelerate their own sales strategies
- Need to match TVS’s reliability and service standards
- Opportunity to learn from TVS’s successful formula
Beyond Numbers: A Transformation Story
This milestone represents more than sales figures – it’s the story of how TVS Motor Company successfully transformed from a traditional two-wheeler manufacturer to India’s electric mobility leader. The company’s ability to leverage its automotive heritage while embracing new technology has created a winning formula.
Like TVS and Bajaj Auto, Ather too had a record month in March 2025, indicating that the entire industry is benefiting from increased consumer acceptance of electric two-wheelers.
Conclusion: Setting New Standards
TVS Motor Company‘s achievement of being the first among India’s top four e-scooter manufacturers to cross 200,000 sales isn’t just a milestone – it’s a statement. It proves that success in the electric vehicle space requires more than just innovation; it demands reliability, strategic pricing, strong distribution, and consistent execution.
As India races toward its electric mobility goals, TVS has set a new standard for what’s possible in the e-scooter market. With three major players set for record sales in 2025, this milestone marks not just TVS’s success, but the coming of age of India’s electric two-wheeler revolution.
