Tata Nexon EV ADAS Launch: Safety Meets Style at ₹17.29L

Tata Nexon, the electric vehicle revolution just got safer! Tata Motors has thrown down the gauntlet in India’s EV market with the launch of their game-changing Nexon EV 45 ADAS variant. Starting at ₹17.29 lakh, this isn’t just another electric SUV – it’s a bold statement that safety and style can coexist beautifully.

image 154 e1757653554104 Tata Nexon EV ADAS Launch: Safety Meets Style at ₹17.29L

Tata Nexon EV : What Makes This Launch Special?

Picture this: you’re cruising down the highway in your electric SUV when suddenly, your car gently nudges you back into your lane. That’s not science fiction – that’s the Level-2 Advanced Driver Assistance Systems (ADAS) now available in the Nexon EV 45.

Tata has essentially democratized premium safety tech, making features once reserved for luxury cars accessible to the everyday Indian buyer. With a 5-star Bharat-NCAP rating already under its belt, the Nexon EV was already safe – now it’s practically a co-pilot.

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ADAS Features That Actually Matter

The Nexon EV 45’s safety arsenal reads like a wish list:

  • Lane-keeping assist – Your digital guardian angel
  • Forward collision warning with autonomous emergency braking
  • Traffic sign recognition – Never miss a speed limit again
  • High beam assist – Automatic courtesy for oncoming traffic
  • Lane centering – Effortless highway cruising

These aren’t just fancy acronyms on a brochure; they’re real-world lifesavers that work silently in the background, protecting you and your loved ones.

Pricing Breakdown: Value That Makes Sense

VariantPrice (Ex-showroom)ADAS Premium
Empowered + A₹17.29 lakh₹30,000
Empowered + A DARK₹17.49 lakh₹30,000
Red DARK₹17.49 lakhStandard

Here’s the beautiful part: Tata is charging just ₹30,000 extra for ADAS – that’s less than what most people spend on car accessories! It’s refreshing to see a manufacturer prioritize accessibility over profit margins.

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DARK Edition: Where Elegance Meets Electric

The new DARK edition isn’t just about looks (though it certainly turns heads). This all-black beauty features:

  • Sophisticated dark leatherette interiors
  • Redesigned 31.24 cm Harman infotainment interface
  • Premium aesthetic that screams sophistication
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Real-World Performance That Delivers

Beyond the tech wizardry, the Nexon EV 45 delivers where it counts:

Performance MetricSpecification
Real-world range350-370 km
Fast charging20-80% in 40 minutes
Special featuresV2V/V2L functions
Battery warrantyLifetime (first owner)

Why This Matters for India’s EV Future

Since 2020, the Nexon EV has been India’s electric success story. By adding ADAS just before the festive season, Tata isn’t just updating a product – they’re reshaping expectations.

As Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, puts it: this represents their commitment to “delivering best-in-class features” while “accelerating our mission to lead the mobility industry through innovation.”

The Bottom Line

The Tata Nexon EV ADAS variant isn’t just about keeping up with global trends – it’s about setting new standards for what Indian consumers should expect from their EVs. At ₹17.29 lakh, you’re not just buying a car; you’re investing in the future of safe, smart, and sustainable mobility.

Ready to experience the future of electric driving? The Nexon EV 45 ADAS is waiting to prove that safety, style, and affordability can indeed go hand in hand.

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