Royal Enfield’s electric revolution is landing in the City of Light! During Paris Design Week 2025, Flying Flea announced its first-ever global flagship store will open in Paris in early 2026, marking a historic moment for the iconic motorcycle brand’s electric mobility future.
This isn’t just another showroom opening—it’s Royal Enfield’s bold statement that the future of urban mobility is electric, stylish, and deeply rooted in design excellence.
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The Big Announcement: Paris Design Week 2025
As part of that, the company has announced during Paris Design Week that the first dedicated Flying Flea showroom will be set up in Paris, France come early 2026. The timing couldn’t be more perfect, as Paris Design Week provided the ideal stage for this groundbreaking announcement.
Event Highlights
On September 5–7, 2025, Flying Flea, the electric motorcycle brand by Royal Enfield, hosted a three-day Open House at École Duperré during Paris Design Week. Over three days from September 5-7th, the storied design school transformed into a four-floor celebration of artistic vision, craftsmanship and collaboration.
| Event Details | Information |
|---|---|
| Duration | September 5-7, 2025 |
| Venue | École Duperré, Paris |
| Format | Three-day Open House |
| Activities | Art installations, masterclasses, live talks, rooftop soirées |
| Store Opening | Early 2026 |
Why Paris? The Strategic Significance
Paris isn’t just a beautiful city—it’s the perfect launchpad for Flying Flea’s global ambitions. The choice represents Royal Enfield’s commitment to design-forward, urban electric mobility.
Paris as the Electric Hub
Design Heritage: Paris Design Week showcased Flying Flea’s commitment to blending classic motorcycle aesthetics with cutting-edge electric technology.
Urban Mobility: Paris represents the future of city transportation, where electric vehicles are becoming increasingly essential.
Cultural Resonance: Therefore we are excited to announce the opening of our first company operated flagship store here in Paris, with this being our first step towards cementing our long term commitment to the city and its people.
The Star of the Show: Flying Flea C6
The flagship store will showcase the C6 electric motorcycle, which has already been making waves in the design world. Flying Flea, Royal Enfield’s city mobility brand, won the Red Dot Design Award 2025 in the Design Concept category for its FF.C6 electric motorcycle on September 3, 2025.
C6 Electric Motorcycle Specifications
| Feature | Specification |
|---|---|
| Launch Date | January 2026 |
| Expected Price | ₹2,00,000 (India) |
| Design Award | Red Dot Design Award 2025 |
| Technology | Computer-like chip system |
| Style | 1940s Royal Enfield-inspired classic design |
At CES 2025, flying flea by royal enfield introduces its first electric motorcycle run by a computer-like chip. This innovative approach combines vintage aesthetics with modern technology.
Beyond Motorcycles: A Design-Centric Brand
With Flying Flea, Royal Enfield seeks to blur the boundaries between machine and milieu, actively collaborating with artists, designers, and creative minds across India and the globe to craft a brand.
The Flying Flea Philosophy
Art Meets Mobility: The brand collaborates with artists and designers worldwide Urban Focus: Discover Flying Flea C6, fully electric motorcycle, cutting edge innovation designed for the city. Heritage-Forward: Creating icons since 1901, now reimagined for electric futures
Market Strategy: C6 Spearheads Global Entry
C6 will spearhead Flying Flea’s market entry strategy, making the Paris flagship store crucial for the brand’s international expansion plans.
Global Expansion Timeline
Phase 1 (2026): Paris flagship store opening Phase 2: C6 motorcycle launch globally
Phase 3: Additional European market expansion Long-term: Worldwide Flying Flea presence
The Bigger Picture: Royal Enfield’s Electric Vision
This Paris announcement is part of Royal Enfield’s broader electric strategy. Royal Enfield has also invested in Stark Future, a Spanish EV startup, showing the company’s commitment to electric mobility beyond its own brand.
Investment Portfolio
- Flying Flea: In-house electric motorcycle brand
- Stark Future: Spanish EV startup investment
- Design Partnerships: Global creative collaborations
What This Means for Urban Mobility
The Flying Flea Paris flagship store represents more than retail—it’s a vision of how electric motorcycles can transform city transportation.
Urban Benefits
Zero Emissions: Perfect for increasingly strict city environmental regulations Design Excellence: Motorcycles that are as beautiful as they are functional
Smart Technology: Computer-chip integration for modern connectivity Heritage Appeal: Classic styling for riders who value tradition
Paris 2026: The Electric Revolution Begins
With its first flagship store opening in early 2026, Flying Flea is positioning itself at the forefront of the global electric motorcycle revolution. The combination of Royal Enfield’s heritage, cutting-edge electric technology, and design-centric approach creates a compelling proposition for urban riders.
The Paris flagship store won’t just sell motorcycles—it will showcase a lifestyle where sustainability meets style, where tradition embraces innovation, and where urban mobility becomes an art form.
