Mahindra’s Freedom NU Platform: Mahindra is accelerating India’s electric future with an ambitious roadmap featuring a groundbreaking new platform and multiple electric SUVs. The automaker will unveil its revolutionary “Freedom NU” platform on August 15, 2025, marking Independence Day with automotive independence from conventional powertrains.
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Freedom NU Platform: The Game Changer
The “Freedom NU” flexible architecture will support petrol, diesel, electric, and hybrid vehicles, transforming Mahindra’s entire SUV lineup. This modular platform will be produced at the new Chakan plant near Pune, utilizing Mahindra’s New Flexible Architecture (NFA) technology.
Upcoming Electric SUV Lineup
| Model | Launch Timeline | Expected Price | Key Features |
|---|---|---|---|
| XEV 9e | Available Now | ₹21.90 lakh+ | 542km range, Level 2 ADAS |
| BE 6e | Available Now | ₹18.90 lakh+ | Sporty coupe-SUV design |
| XUV 3XO EV | Late 2025 | ₹12-15 lakh | Compact electric SUV |
| XEV 7e (XUV700 EV) | 2026 | ₹35-40 lakh | Premium 7-seater EV |
| Thar.e | 2026 | ₹15-18 lakh | Electric off-roader |
What Makes These EVs Special?
The XEV 9e and BE 6e have already opened bookings with deliveries starting mid-March 2025, showcasing Mahindra’s commitment to electric mobility. The upcoming models will leverage:
- Advanced INGLO Platform for BE series with enhanced performance
- Modified P1 Platform for Thar.e with off-road capabilities
- 500+ km range across premium variants
- Dual-motor AWD options for flagship models
Strategic Market Positioning
Mahindra plans to launch 10 new SUVs in 2025-2026, with electric variants forming a significant portion. The government’s EV incentives under FAME III are accelerating adoption, making this the perfect time for Mahindra’s electric expansion.
Production and Technology Hub
The new Chakan facility represents Mahindra’s manufacturing evolution, capable of producing both ICE and electric vehicles on the same line. This flexibility ensures cost efficiency while meeting diverse customer preferences.
What Sets Mahindra Apart
Unlike competitors focusing solely on electric powertrains, Mahindra’s Freedom NU platform’s multi-fuel capability provides customers with choice during India’s EV transition period. The company’s official EV website showcases their commitment to electric innovation.
Market Impact and Competition
With 12 new SUVs planned by 2030 (7 ICE and 5 EVs), Mahindra is positioning itself as India’s SUV specialist. The diverse pricing strategy from ₹12 lakh to ₹40 lakh ensures coverage across all market segments.
The timing aligns perfectly with India’s growing EV infrastructure and SIAM’s projection of electric vehicle growth in the premium SUV segment.
Looking Ahead
The August 15 platform reveal will likely showcase concept vehicles and confirm production timelines for upcoming models. Mahindra hints at new concepts to be unveiled in Mumbai this Independence Day, promising exciting surprises for EV enthusiasts.
Stay connected with IndiaEVNews.com for comprehensive coverage of Mahindra’s electric journey and detailed reviews of upcoming launches.
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