In a major push to accelerate electric mobility adoption in India, Tata Motors has announced substantial discounts across its electric vehicle lineup for May 2025. As India’s leading EV manufacturer with a commanding 38.10% market share, Tata is offering benefits of up to ₹1.7 lakh on select models, making this an ideal time for potential buyers to make the switch to electric.
The current Tata EV discounts vary by model and manufacturing year, with MY2024 vehicles receiving the highest benefits. These offers come at a strategic time as the company recently celebrated selling over 200,000 electric vehicles in India, a milestone achieved in February 2025.
Let’s dive into the model-specific discounts and what they mean for you as a potential EV buyer.
Tata EV Discounts Reach Up to ₹1.7 Lakh This Month
Tata Curvv EV Discounts: Flagship Model Gets Biggest Savings
The recently launched Tata Curvv EV, positioned as the brand’s premium electric SUV, receives the most substantial discount package this month. MY2024 models of the Curvv EV are available with benefits of up to ₹1.7 lakh, broken down as:
- ₹90,000 cash discount
- Up to ₹30,000 exchange/scrappage bonus
- Up to ₹50,000 loyalty bonus for existing Tata customers
Priced between ₹17.49 lakh and ₹22.24 lakh, the Curvv EV competes with upcoming models like the Mahindra BE 6 and Hyundai Creta Electric. With its 55 kWh battery offering a claimed range of 502 km, the Curvv EV stands out as a compelling option in the premium electric SUV segment.
“The Curvv EV represents our vision for the future of electric mobility in India,” says Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility. “These discounts are designed to make our latest technology more accessible to Indian consumers.”
Tata Nexon EV Discounts: Popular Electric SUV Now More Affordable
The Nexon EV, Tata’s bestselling electric vehicle, comes with total benefits of up to ₹1.4 lakh on MY2024 models this month. This includes:
- ₹60,000 cash discount (increased by ₹20,000 from last month)
- Exchange and loyalty benefits similar to the Curvv EV
The Tata Nexon EV discounts make this popular electric SUV more accessible than ever. Available with two battery options – 30.2kWh offering 275km range and 45kWh delivering 489km range – the Nexon EV is priced between ₹12.49 lakh and ₹17.19 lakh.
For MY2025 models, while there’s no direct cash discount, buyers can still avail exchange/scrappage benefits of up to ₹30,000 and loyalty bonuses of up to ₹50,000.
Tata Tiago EV Discounts: Entry-Level EV Gets Substantial Benefits
The most affordable electric car in Tata’s lineup, the Tiago EV, comes with benefits of up to ₹1.3 lakh on MY2024 models. Priced between ₹7.99 lakh and ₹11.14 lakh, the Tiago EV makes electric mobility accessible to a wider audience.
The compact Tiago EV is available with two battery options – a smaller battery offering 221km range and a larger one delivering 275km range on the MIDC cycle.
For MY2025 models, Tata is offering benefits of up to ₹50,000, including a consumer offer of ₹40,000 and a scrappage bonus of ₹10,000.
Tata Punch EV Discounts: Compact SUV with Compelling Offers
The Punch EV, Tata’s compact electric SUV that rivals the Citroen eC3, comes with benefits of up to ₹1.2 lakh on MY2024 models. Some dealers are even offering increased benefits of up to ₹1.4 lakh on select variants.
Available in 20 different variants with multiple battery and charger options, the Punch EV is priced between ₹9.99 lakh and ₹14.44 lakh.
For MY2025 models, buyers can avail benefits of up to ₹50,000, similar to the Tiago EV.
Comprehensive Comparison of Tata EV Discounts (May 2025)
| Model | MY2024 Total Benefits | Cash Discount | Exchange/Scrappage | Loyalty Bonus | MY2025 Benefits |
|---|---|---|---|---|---|
| Curvv EV | Up to ₹1.7 lakh | ₹90,000 | Up to ₹30,000 | Up to ₹50,000 | Limited offers |
| Nexon EV | Up to ₹1.4 lakh | ₹60,000 | Up to ₹30,000 | Up to ₹50,000 | Up to ₹80,000 |
| Tiago EV | Up to ₹1.3 lakh | Varies by trim | Included | Included | Up to ₹50,000 |
| Punch EV | Up to ₹1.2-1.4 lakh | Varies by variant | Included | Included | Up to ₹50,000 |
Beyond Cash Discounts: Additional Benefits for Tata EV Buyers
The Tata EV discounts extend beyond just the monetary benefits mentioned above. Buyers can also take advantage of:
- Charging Infrastructure Access: Tata has developed a nationwide charging network of 18,000 chargers, with Tata EV owners receiving preferential access.
- Complimentary Charging: Six months of free charging at Tata Power stations for new buyers.
- Home Charger Installation: Special packages for home charger installation with professional setup.
- Charging Tariff Discount: 25% discount on charging tariffs for Tata EV customers at public charging stations.
- Green Bonus: Additional ₹15,000 Green Bonus available on select models.
- Financing Options: Special financing schemes with zero down payment options and 100% on-road finance available through partner banks.
“These additional benefits significantly enhance the value proposition of our electric vehicles,” explains Vivek Srivatsa, Head of Marketing at Tata Passenger Electric Mobility. “We’re not just offering discounts; we’re creating a complete ecosystem for EV owners.”
Market Context: Why These Discounts Matter
With Tata EV discounts reaching up to ₹1.7 lakh, now is an excellent time to consider purchasing an electric vehicle. These substantial offers come at a time when:
- Growing Competition: New entrants like Mahindra and MG are launching competitive EV models, prompting Tata to strengthen its market position.
- Rising Fuel Prices: Conventional fuel prices continue to rise, making the switch to electric more economically viable.
- Expanding Infrastructure: India’s charging infrastructure is growing rapidly, addressing one of the key concerns for potential EV buyers.
- Environmental Awareness: Increasing awareness about environmental issues is driving more consumers toward sustainable transportation options.
Tata’s strategy of offering higher discounts on MY2024 models while maintaining some benefits for MY2025 variants indicates a balanced approach to inventory management while continuing to drive EV adoption.
How to Avail These Tata EV Discounts
If you’re interested in taking advantage of these offers, here’s what you need to know:
- Visit Your Nearest Dealer: Discounts may vary by location and dealer, so it’s advisable to check with your local Tata dealership for exact figures.
- Check Stock Availability: The highest discounts apply to MY2024 models, which may have limited availability.
- Prepare Documentation: For exchange and scrappage benefits, ensure you have all necessary documentation for your current vehicle.
- Loyalty Benefits: If you’re an existing Tata customer, carry proof of ownership to avail loyalty bonuses.
- Test Drive: Book a test drive online or at your nearest dealership to experience the vehicle before making a decision.
“We’re seeing tremendous response to these offers,” says Rajesh Kaul, Vice President of Sales at Tata Motors. “Many dealerships are reporting increased footfall and inquiries, particularly for the Nexon EV and Punch EV models.”
Conclusion: Is Now the Right Time to Buy a Tata EV?
With Tata EV discounts at their highest in recent months, May 2025 presents an excellent opportunity for those considering the switch to electric mobility. The combination of cash discounts, exchange benefits, and additional perks makes the value proposition particularly strong for MY2024 models.
As India’s EV market leader with a proven track record and extensive service network, Tata Motors offers not just competitive products but also peace of mind for first-time EV buyers. The company’s commitment to expanding charging infrastructure further enhances the ownership experience.
Whether you’re looking for an entry-level electric car like the Tiago EV or a premium electric SUV like the Curvv EV, the current discounts significantly reduce the entry barrier to EV ownership.
Remember that these offers are subject to stock availability and may vary by location, so it’s advisable to act quickly and check with your local dealer for the most accurate information.
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