Simple Energy’s Bold Expansion Plan: 150 Stores Across 23 States by 2025
Simple Energy, a rising star in India’s electric two-wheeler market, has announced an ambitious nationwide expansion strategy for 2025. The Bengaluru-based EV startup plans to open 150 new stores and 200 service centers across 23 states, aiming to meet the surging demand for electric vehicles (EVs) in both metropolitan and tier 2 and 3 cities.
This move comes as India’s electric two-wheeler market continues to grow at a rapid pace, with retail sales increasing by 33% to 1.14 million units in 2024. Simple Energy’s expansion reflects its commitment to making EVs more accessible while building a robust service infrastructure to support its growing customer base.
Contents
Simple Energy’s Journey So Far
Founded with a vision to revolutionize clean mobility, Simple Energy launched its operations in May 2023. Since then, the company has delivered over 1,500 vehicles and established a presence in seven cities across five southern states.
The company’s flagship model, the Simple One, has been a key driver of its success. Known for its high-performance battery, sleek design, and reliability, the Simple One has garnered significant customer confidence, paving the way for the company’s aggressive expansion plans.
Key Highlights of the Expansion Plan
1. Nationwide Presence
- Simple Energy will expand its operations to 23 states, including major markets like Karnataka, Maharashtra, Tamil Nadu, and Gujarat.
- The expansion will target both urban hubs and underserved tier 2 and 3 cities, ensuring widespread accessibility to electric two-wheelers.
2. Retail and Service Network
- The company plans to open 150 new retail stores to enhance customer reach.
- 200 service centers will be established to provide comprehensive after-sales support, ensuring a seamless ownership experience for customers.
3. Manufacturing and Funding
- Simple Energy has already set up a state-of-the-art manufacturing facility in Hosur, Tamil Nadu, to support its growing operations.
- The company has raised $41 million through pre-series A and series A funding rounds, backed by angel investors and family offices.
Driving EV Adoption in India
The expansion comes at a time when India’s electric mobility sector is witnessing unprecedented growth. With increasing government support, rising fuel prices, and growing environmental awareness, the demand for electric two-wheelers is at an all-time high.
Why Simple Energy’s Expansion Matters
- Enhanced Accessibility:
- By expanding to 23 states, Simple Energy aims to make EVs accessible to a broader audience, including customers in semi-urban and rural areas.
- Comprehensive Service Infrastructure:
- The addition of 200 service centers will address a critical gap in the EV ecosystem, ensuring reliable after-sales support for customers.
- Boosting EV Adoption:
- Simple Energy’s focus on affordability, performance, and sustainability aligns with India’s goal of accelerating EV adoption and reducing carbon emissions.
The Simple One: A Game-Changer in Electric Two-Wheelers
At the heart of Simple Energy’s success is its flagship model, the Simple One. Designed to meet the needs of modern commuters, the Simple One offers:
- High-Performance Battery: Delivers an impressive range and fast charging capabilities.
- Precision Engineering: Ensures reliability and durability, even in challenging conditions.
- Sustainability: Built with a focus on reducing environmental impact, making it a top choice for eco-conscious consumers.
CEO’s Vision for the Future
Suhas Rajkumar, Founder and CEO of Simple Energy, emphasized the company’s commitment to driving the EV revolution in India:
“Our expansion reflects the growing confidence of customers in the Simple One and our vision to make electric mobility accessible to everyone. By enhancing our retail and service network, we aim to create a seamless EV ownership experience and contribute to India’s transition to sustainable transportation.”
The Road Ahead for Simple Energy
Simple Energy’s strategic expansion underscores the growing momentum of electric mobility in India. By targeting diverse markets and building a robust service infrastructure, the company is well-positioned to play a pivotal role in accelerating EV adoption across the country.
With its innovative products, strong manufacturing capabilities, and customer-centric approach, Simple Energy is not just meeting the demands of today but shaping the future of clean mobility in India.
