The Italian supercar maker is rethinking its electric future. Lamborghini’s highly anticipated Lanzador EV, first unveiled in 2023, might never see the light of day as a pure electric vehicle. CEO Stephan Winkelmann confirmed to Autocar that a decision will be made “within weeks” on whether the 2+2 GT will remain electric or shift to plug-in hybrid technology.
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The Timeline Tells the Story
| Year | Announcement |
|---|---|
| 2023 | Lanzador concept revealed as Lamborghini’s first EV |
| 2024 | Launch delayed from 2028 to 2029 |
| 2025 | EV plan may be scrapped entirely for PHEV |
Why the Cold Feet?
“When it comes to our cars, [customers] don’t see BEVs as an alternative today,” Winkelmann told Autocar. The luxury market is proving even more resistant to electric adoption than mainstream segments—a reality forcing Lamborghini to pivot.
If the Lanzador becomes a hybrid, it’ll likely borrow the twin-turbo V8 and electric motor setup from the existing Urus SUV and Temerario supercar. This keeps the iconic engine roar alive while adding electrification.
Following Ferrari’s Lead
Lamborghini is closely watching Ferrari’s debut EV, the Elettrica, which promises to be a premium rival to the Porsche Taycan. Winkelmann admitted they’ll “look very carefully at what Ferrari is doing” to gauge high-end EV demand.
While India’s EV market continues growing with affordable options and supportive policies, the luxury segment globally faces different challenges. Customer appetite for electric supercars remains lukewarm—even as mainstream electric SUVs gain traction.
The Hybrid Strategy
Lamborghini isn’t abandoning electrification—just taking a slower route. The brand has committed to keeping combustion engines alive through plug-in hybrid technology, ensuring enthusiasts can still enjoy traditional performance while meeting sustainability goals.
“We think that we have to safeguard as long as possible the plug-in hybrid, the ICE engines,” Winkelmann explained. The decision reflects broader luxury market sentiment: premium buyers want options, not mandates.
As the electric revolution continues at different speeds across segments, Lamborghini’s cautious approach shows that even iconic brands must balance innovation with customer demand. Whether the Lanzador roars to life with a V8 or whispers with electric motors, one thing’s certain—Lamborghini won’t rush into an EV future its customers aren’t ready for.
