Bengaluru’s electric revolution just reached India’s capital. River EV has officially entered North India with its first flagship store in Delhi’s bustling Rajouri Garden, simultaneously unveiling the upgraded Indie Gen 3 scooter that promises to redefine urban electric mobility.
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More Than Just a Showroom
The Rajouri Garden store isn’t simply a retail outlet—it’s a space where customers can interact with the scooter, explore accessories, and engage with the River community. This experiential approach transforms vehicle buying from a transaction into an immersive brand experience.
The Delhi outlet will serve triple duty as a sales hub, service center, and training facility. It’s River EV’s strategic anchor for North Indian expansion, positioning the company to capture markets across Punjab, Rajasthan, Madhya Pradesh, Uttar Pradesh, and Gujarat.
With this launch, River EV now operates 34 outlets nationwide, spanning Bengaluru, Chennai, Hyderabad, Pune, Kochi, Coimbatore, Patna, and Hubli. The ambitious target? Eighty stores by March 2026—more than doubling their retail presence within months.
Indie Gen 3: Evolution of the Urban Workhorse
The star of the Delhi launch event is the Indie Gen 3, River’s updated electric scooter bringing enhanced features and rider-focused improvements. While River hasn’t disclosed every specification, the Gen 3 represents a thoughtful evolution of their popular platform.
Key upgrades include improved connectivity features that keep riders seamlessly connected, enhanced display integration showing real-time range and charging details for better trip planning, and refined rider-focused design elements based on actual user feedback from thousands of riders.
These aren’t flashy gimmicks—they’re practical improvements addressing real-world riding challenges. River listened to its community and delivered solutions that matter during daily commutes.
The River Philosophy: Design Meets Purpose
River EV positions the Indie as “the SUV of scooters”—a bold claim backed by thoughtful engineering. The scooter’s design prioritizes durability, versatility, and functionality, making it ideal for India’s diverse urban landscapes and demanding use cases.
Co-founder and CEO Aravind Mani explains the vision: “Delhi represents a major milestone for us. This store and service center will become the hub for our expansion strategy in North India. Our vision has always been to create products that are sustainable, versatile, and innovative.”
Co-founder and CPO Vipin George adds perspective on the Gen 3: “Indie Gen 3 reflects our focus on design and rider experience. This store isn’t just a sales center but a space where riders can connect with our community and experience the brand.”
Lifestyle Brand, Not Just Vehicle Maker
The Delhi store showcases lifestyle accessories and branded merchandise alongside the scooters—a strategic move positioning River as more than just a vehicle manufacturer. They’re cultivating a lifestyle brand where owning an Indie means joining a community of conscious urban riders.
This approach mirrors successful brands like Harley-Davidson and Ducati, where the product becomes a gateway to identity and belonging. For electric scooters targeting young, environmentally conscious urbanites, this positioning could prove powerful.
Momentum Building: The Numbers Tell the Story
River EV has been seeing consistent growth in sales, crossing the 1,800-unit monthly sales milestone in March 2025. For a relatively young startup competing against established players like Ola Electric, Ather Energy, and TVS, these numbers demonstrate genuine market traction.
The Delhi expansion comes at a critical moment. North India represents massive untapped potential for electric two-wheelers, with densely populated cities facing severe pollution challenges. River’s timing positions them to capture market share as government incentives and environmental awareness drive EV adoption.
Test Rides and Bookings Now Open
For Delhi residents curious about electric mobility, the Rajouri Garden store offers test rides and bookings starting immediately. Experiencing the Indie firsthand remains the best way to understand what differentiates River from competitors—the build quality, ride dynamics, and thoughtful design details that spec sheets can’t convey.
The store’s location in Rajouri Garden provides easy access for West Delhi residents while remaining well-connected to other parts of the capital. It’s strategic placement for maximum visibility and convenience.
The Road Ahead
River EV‘s aggressive expansion—from 34 stores today to 80 by March 2026—signals confidence in both their product and India’s electric future. The Indie Gen 3 represents continuous improvement, showing a company that listens to customers and evolves accordingly.
For anyone considering an electric scooter in Delhi or across North India, River just made that decision considerably easier. The combination of local presence, proven product, and genuine community focus creates a compelling package.
The electric revolution isn’t coming to North India—it just arrived on two wheels.
