MG Windsor EV Price Hike: The honeymoon period is officially over. JSW MG Motor India has increased the prices of the Windsor EV by Rs 50,000 after the end of introductory prices, affecting all three variants of the EV by the same amount. For thousands of Indian families who were considering this popular electric crossover, this news hits like a cold splash of reality.
What makes this price hike particularly painful? It’s not just about the money – it’s about broken promises and changed terms that leave potential buyers feeling blindsided.
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The New Reality: What You’ll Pay Now
The MG Windsor is now priced between Rs 14 lakh to Rs 16 lakh (ex-showroom, pan-India). Let’s break down exactly what this means for your wallet:
- Excite Variant: Previously Rs 13.5 lakh, now Rs 14 lakh
- Exclusive Variant: Previously Rs 14.5 lakh, now Rs 15 lakh
- Essence Variant: Previously Rs 15.5 lakh, now Rs 16 lakh
But here’s where it gets more complicated – and expensive.
The BaaS Bombshell: Double Trouble for Buyers
The price hike isn’t the only shock awaiting Windsor EV enthusiasts. Under the BaaS (Battery-as-a-Service) scheme, the per kilometre cost of the Windsor EV has gone up to Rs 3.9, while the ex-showroom rates remain unchanged. This means you’re paying more upfront AND more per kilometer.
MG partners with four finance providers in India with varying prices charged on the monthly running of the Windsor, which goes up to Rs 6.6. Imagine the shock of discovering your running costs have nearly doubled overnight!
The Free Charging Dream Dies
Remember that attractive “free charging for one year” offer that made the Windsor EV so appealing? MG recently withdrew the free, 1-year public charging option, marking not only the end of the introductory pricing but also the complimentary charging offer.
This triple whammy – higher purchase price, increased BaaS rates, and no free charging – fundamentally changes the Windsor EV’s value proposition for Indian consumers.
Why the Sudden Price Surge?
The Rs 50,000 increase represents more than inflation adjustment – it’s a strategic repositioning. MG likely introduced aggressive introductory pricing to establish market presence and gather consumer feedback. Now, with production costs rising and demand patterns established, they’re moving toward sustainable pricing.
However, this approach risks alienating price-sensitive Indian buyers who felt they were getting a genuine value deal, not a temporary promotional offer.
The Timing Couldn’t Be Worse
This MG Windsor EV Price Hike comes at a particularly challenging time for Indian EV buyers. With subsidy structures changing, charging infrastructure still developing, and economic uncertainty affecting middle-class purchasing power, the Windsor EV’s increased cost adds another barrier to electric vehicle adoption.
For families who had carefully budgeted for the original prices, this Rs 50,000 jump potentially pushes the Windsor EV beyond their financial comfort zone.
What This Means for Existing Bookings
Current customers who booked at introductory prices remain protected – their purchase agreements honor the original pricing. However, anyone considering a booking now faces the new reality of significantly higher costs across all variants.
The Competition Celebrates
MG’s price increase inadvertently benefits competitors. The Tata Nexon EV, Mahindra XUV400, and other electric crossovers suddenly look more attractive with their stable pricing strategies. This could redirect market share toward brands that have maintained consistent pricing approaches.
Features Still Worth Considering
Despite the price shock, the Windsor EV retains compelling features: With the 3.3kW charger, the MG Windsor EV takes around 13.8 hours to charge from 0% to 100%. The 7.4kW charger takes 6.5 hours. Additionally, the 50kW fast charger can charge the battery from 0% to 80% in just 55 minutes.
The Infinity View Glass Roof, intelligent connectivity features, and comprehensive warranty package remain unchanged, but the question becomes whether these justify the premium pricing.
The Bottom Line: A Costly Reality Check
The MG Windsor EV’s Rs 50,000 price hike represents more than numbers – it’s a lesson in the risks of promotional pricing strategies. While existing customers breathe relief, new buyers face a significantly altered value equation.
For Indian families dreaming of electric mobility, the Windsor EV just became Rs 50,000 more expensive to achieve.
