The world’s largest two-wheeler manufacturer is gearing up for its biggest international leap yet. Hero MotoCorp has announced ambitious plans to enter the UK and European markets with their electric Vida brand in the second half of 2025, riding on the wave of spectacular domestic EV sales growth that’s turning heads across the industry.
Table of Contents
The Electric Revolution Gains Momentum
Hero MotoCorp’s transformation story reads like a masterclass in strategic pivoting. While the company maintained its dominance in India’s two-wheeler market with 553,963 units sold in June 2025, marking a solid 10% year-on-year growth, it’s the electric subsidiary that’s stealing the spotlight.
The Vida brand has emerged as Hero’s secret weapon in the EV space. Hero’s EV brand, VIDA, enjoyed an increase in market share thanks to network growth through Hero Premia and Hero 2.0 outlets, demonstrating how traditional retail strength can accelerate electric mobility adoption.
Europe: The Next Frontier
Picture this: Indian-made electric scooters cruising through London’s busy streets and navigating Paris’s historic boulevards. That vision is about to become reality as Hero MotoCorp plans to expand operations to the United Kingdom and Europe with the Vida brand in the second half of 2025.
The expansion strategy is both bold and calculated. Hero is set to debut in developed markets by launching e-scooters under its Vida electric brand in the UK, France, and Spain from mid-2025, marking the company’s first venture into these sophisticated markets.
The Vida Z: Hero’s European Ambassador
The new Vida Z will be the first product that Hero MotoCorp sells in the UK and Europe, serving as the brand’s introduction to European consumers. This isn’t just another product launch – it’s Hero’s statement of intent to compete globally in the premium electric mobility segment.
The timing couldn’t be more strategic. European markets are experiencing unprecedented demand for electric two-wheelers, driven by environmental regulations, urban congestion, and changing consumer preferences. Hero’s entry positions them to capture this growing market with proven Indian innovation.
Domestic Success Fuels Global Ambitions
Hero’s confidence in international expansion stems from remarkable domestic performance. The company has not only maintained its leadership position but has also shown impressive growth across segments. After a rather slow April 2025, Hero Motocorp is back at its regular number one position, recording a sizable 69 percent growth compared to the previous month.
The premium motorcycle segment tells an even more compelling story. Hero MotoCorp reports 77% sales rise in premium motorcycles, capturing 13% market share in 350-500cc segment, proving the company’s ability to compete beyond entry-level products.
Strategic Market Positioning
Hero’s European strategy reflects deep market understanding. By leading with electric vehicles rather than traditional motorcycles, the company avoids direct competition with established European brands while positioning itself in the fastest-growing segment.
The recently launched Vida VX2 series, with prices starting at ₹59,490, demonstrates Hero’s ability to offer competitive pricing without compromising on features. This value proposition could prove decisive in price-sensitive European markets.
Global Expansion Momentum
The European expansion isn’t happening in isolation. International sales increased 36% YoY, indicating strong global demand for Hero’s products, suggesting the company has already built momentum in international markets.
This global growth trajectory, combined with domestic electric vehicle success, creates a powerful foundation for European market entry. Hero’s ability to scale operations while maintaining quality and competitive pricing gives them a significant advantage over purely European competitors.
The Road Ahead
Hero MotoCorp‘s European expansion represents more than business growth – it’s validation of Indian manufacturing excellence and innovation in electric mobility. As the company prepares for this historic launch, the success of Vida’s European venture could reshape perceptions of Indian brands globally.
The second half of 2025 promises to be transformative for Hero MotoCorp. With strong domestic performance, a growing international presence, and ambitious European plans, the company is well-positioned to lead the global electric two-wheeler revolution.
For European consumers, Hero’s entry means more choices, competitive pricing, and access to proven electric mobility solutions. For Hero, it represents the ultimate test of their global ambitions and technological prowess.
