Mahindra just shook up India’s electric vehicle market with an aggressive pricing strategy that’s making competitors nervous. The homegrown automaker has introduced a 79 kWh battery option for Pack Two variants of their flagship BE 6 and XEV 9e models, creating a compelling mid-range offering that bridges the gap between entry-level and premium variants.
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What’s New: Battery Upgrade Without the Premium Price Tag
The move addresses a crucial market gap, offering customers more range without forcing them into the top-tier Pack Three variants. Existing Pack Two customers can now upgrade to the larger battery, making this announcement particularly customer-friendly.
Pricing Breakdown: Value That Makes Sense
| Model | 59 kWh Price | 79 kWh Price | Price Difference |
|---|---|---|---|
| BE 6 | ₹21.9L | ₹23.5L | ₹1.6L |
| XEV 9e | ₹24.9L | ₹26.5L | ₹1.6L |
All prices ex-showroom
Features That Matter (And What’s Missing)
The 79 kWh Pack Two variants come equipped with Level 2 ADAS featuring one vision camera and one radar system. While not identical to Pack Three’s advanced suite, it provides essential safety features for Indian roads.
However, there’s a notable omission: the 360° camera system that many buyers expect in this price segment. This could be a dealbreaker for some, though the aggressive pricing might compensate.
Market Impact: Undercutting the Competition
This strategic pricing puts pressure on competitors like the Tata Harrier.EV, which isn’t a born-electric platform. Mahindra’s ground-up electric architecture provides inherent advantages in packaging and efficiency.
The timing is perfect as India’s EV adoption accelerates. According to the Ministry of Heavy Industries, electric vehicle sales have grown exponentially, making this mid-range positioning crucial for market penetration.
Delivery Timeline: July End Target
Mahindra has committed to starting Pack Two deliveries by end of July 2025, giving customers a clear timeline for their electric transition.
Bottom Line
Mahindra’s 79 kWh option for Pack Two represents smart product positioning in India’s evolving EV landscape. While missing some premium features, the value proposition is compelling for range-conscious buyers who don’t want to stretch their budget to Pack Three levels.
For more electric vehicle updates and Indian automotive news, explore our EV section and latest automotive trends.
