India’s electric vehicle leader is accelerating its green transition with ambitious plans that could reshape the automotive landscape. Tata Motors is hoping to beat its target year of 2030 and have 30 per cent of its portfolio comprising electric vehicles (EVs), according to Chairman N Chandrasekaran.
Table of Contents
Strategic Shift in EV Targets
The company has recalibrated its electric vehicle strategy, moving from an earlier ambitious target. At its Investor Day 2024 presentation, the company said it expects EVs to contribute 30 percent of its volumes by the end of the decade due to the slowing growth in the segment.
| Key Metrics | Details |
|---|---|
| Current EV Target | 30% of total sales by 2030 |
| Previous Target | 50% of total sales by 2030 |
| Investment Plan | ₹16,000-18,000 crore (FY25-FY30) |
| Market Expectation | 20% industry EV penetration by 2030 |
Market Leadership Position
Despite the revised target, Tata Motors maintains its competitive edge. The contribution of EVs to Tata’s total sales will far exceed the 20 percent level seen for the industry, positioning the company as a clear market leader.
The automaker’s pragmatic approach reflects market realities while staying ahead of competitors. According to Government of India’s EV policy framework, Tata Motors anticipates EV penetration in the Indian car market to rise from 2 per cent last year to 20 per cent by FY30.
Investment and Infrastructure
The company is backing its ambitious goals with substantial capital commitment. The Ministry of Heavy Industries reports that lined up capital expenditure in the range of Rs 16,000 – 18,000 crore to be spent in its electric vehicle business from this year to FY30.
Future Outlook
With models like the Punch EV and upcoming Harrier EV, Tata Motors is diversifying its electric portfolio. The company expects its passenger vehicle growth to outpace the overall market, driven by strategic EV launches and infrastructure development aligned with India’s National Electric Mobility Mission.
This recalibrated strategy demonstrates Tata Motors’ realistic approach to the evolving EV landscape while maintaining its leadership position in India’s electric mobility revolution.
Stay updated with the latest automotive industry news at IndiaEVNews.com for comprehensive coverage of India’s electric vehicle transformation.
