The MG Windsor EV has officially crossed the 27,000 sales mark in just eight months since its launch, cementing its position as India’s best-selling electric vehicle. This remarkable achievement highlights the growing acceptance of electric vehicles in the Indian market and MG’s successful strategy in the EV space.
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Breaking Sales Records Across India
JSW MG Motor India announced that the MG Windsor has surpassed the 27,000 sales milestone in a short span of just eight months, making it the fastest-selling EV to reach this figure in Indian automotive history. The vehicle has maintained consistent category leadership since its September 2024 launch.
The Windsor EV’s success story includes several key milestones:
- 20,000 units sold in the first 6 months
- 27,000+ units achieved in 8 months
- 8,000 orders for the Pro variant in just 24 hours
What Makes MG Windsor EV India’s Top Choice?
Competitive Pricing Strategy
The MG Windsor EV’s success stems largely from its aggressive pricing strategy. Starting at ₹9.99 lakhs, the vehicle offers exceptional value in the electric SUV segment. The company also introduced a unique battery rental scheme that significantly reduces the upfront cost for buyers.
Strong Market Performance
The Windsor EV contributed to 49% of MG’s total sales within just three months of its launch, demonstrating its immediate market impact. This performance has helped JSW MG Motor India achieve record monthly sales figures.
Non-Metro Market Appeal
Interestingly, 48% of demand comes from non-metros, indicating that electric vehicle adoption is expanding beyond tier-1 cities. This trend suggests a broader acceptance of EVs across India’s diverse automotive landscape.
Technical Specifications and Features
The MG Windsor EV comes with multiple battery configurations and is positioned as “India’s First Intelligent CUV” (Crossover Utility Vehicle). The vehicle offers:
- Multiple variant options with different battery capacities
- Advanced connectivity features
- Practical design suitable for Indian road conditions
- Comprehensive charging infrastructure support
Future Outlook and Market Impact
With the recent launch of the Windsor EV Pro variant, MG is strengthening its position in the premium electric vehicle segment. The company continues to expand its dealer network and charging infrastructure to support growing demand.
The success of the MG Windsor EV reflects broader trends in India’s automotive market:
- Increasing consumer acceptance of electric vehicles
- Growing charging infrastructure
- Government support for EV adoption
- Rising fuel costs driving alternative fuel interest
Conclusion
The MG Windsor EV’s achievement of 27,000 sales in eight months represents more than just commercial success—it signals a shift in Indian consumer preferences toward sustainable mobility. As the vehicle approaches the 30,000 sales mark, it continues to set new benchmarks for electric vehicle adoption in India.
This milestone positions MG as a significant player in India’s electric vehicle transformation, with the Windsor EV leading the charge in making electric mobility accessible and appealing to mainstream Indian consumers.
