The electric SUV battle in India has intensified with the launch of the 2025 Tata Harrier EV, which directly competes with the Mahindra XEV 9e. While both flagship electric SUVs pack impressive features and powerful electric motors, the Mahindra XEV 9e edges ahead with 7 unique features that the Harrier EV doesn’t offer.
Table of Contents
1. Triple 12.3-inch Screen Setup vs Dual Display
Mahindra XEV 9e Advantage
The XEV 9e features an impressive triple 12.3-inch screen configuration, including:
- Main infotainment display
- Digital driver’s cluster
- Passenger display (exclusive feature)
Tata Harrier EV Configuration
The Harrier EV comes with a dual-screen setup:
- 14.5-inch OLED touchscreen (larger than XEV 9e’s individual screens)
- 10.25-inch digital driver’s display
- Lower variants get a smaller 10.25-inch infotainment screen
Winner: XEV 9e for offering a passenger display from the base Pack One trim, enhancing rear passenger experience.
2. Superior Audio Experience: 16-Speaker vs 10-Speaker System
Mahindra XEV 9e Audio
- 16-speaker Harman Kardon sound system
- Dolby Atmos support
- Immersive 360-degree sound experience
Tata Harrier EV Audio
- 10-speaker JBL Black sound system
- Dolby Atmos support
- Premium audio quality
Winner: XEV 9e delivers a more immersive audio experience with 60% more speakers.
3. Dual Wireless Charging vs Single Charger
The XEV 9e goes beyond standard convenience features by offering:
- Front wireless phone charger
- Rear wireless phone charger (from Pack Three Select variant)
The Harrier EV provides only a single wireless charging pad for front passengers.
Winner: XEV 9e for better passenger convenience throughout the cabin.
4. AR-Based Heads-Up Display: Exclusive to XEV 9e
Mahindra XEV 9e HUD Features
The XEV 9e debuts an Artificial Reality (AR) heads-up display that projects:
- Vehicle speed
- Turn-by-turn navigation
- Current soundtrack information
- ADAS feature status
- Enhanced driving information
Tata Harrier EV
The Harrier EV does not offer any heads-up display, missing this premium feature entirely.
Winner: XEV 9e for introducing cutting-edge AR technology to the Indian EV market.
5. Customizable Glass Roof Lighting vs Standard Sunroof
Mahindra XEV 9e Roof Features
- Fixed glass roof with customizable multi-color lighting elements
- Modern cabin ambiance, especially striking at night
- Unique aesthetic appeal
Tata Harrier EV Roof
- Traditional panoramic sunroof
- Functional opening capability
- No ambient lighting features
Winner: XEV 9e for innovative lighting technology, though Harrier EV offers practical opening functionality.
6. Built-in Selfie Camera: Industry-First Feature
Mahindra XEV 9e Camera System
The XEV 9e introduces a selfie camera with multiple functions:
- Driver attention monitoring for enhanced safety
- Live video call capability
- In-cabin selfie functionality
- Advanced safety monitoring
Tata Harrier EV Camera Features
- Electronic IRVM (Internal Rear-View Mirror)
- Built-in dashcam
- No selfie camera functionality
Winner: XEV 9e for pioneering in-cabin camera technology in Indian EVs.
7. Flush-Type Door Handles: Sleeker Design Aesthetics
Design Comparison
Mahindra XEV 9e: Features flush-type door handles from the base variant, offering:
- Sleeker, more modern appearance
- Better aerodynamic efficiency
- Contemporary design language
Tata Harrier EV: Uses traditional pull-type door handles despite Tata having flush handles in models like Altroz, Curvv, and Curvv EV.
Winner: XEV 9e for consistent modern design approach across all variants.
Pricing and Value Proposition
Mahindra XEV 9e Pricing
- Price Range: ₹21.90 lakh to ₹30.50 lakh (ex-showroom, pan-India)
- Multiple variant options with different feature levels
Tata Harrier EV Pricing
- Introductory Price: ₹21.49 lakh (ex-showroom)
- Full variant-wise pricing yet to be revealed
- Slightly more affordable entry point
Market Position and Competition
Both electric SUVs compete against:
- BYD Atto 3 (direct competitor)
- Hyundai Ioniq 5 (premium alternative)
- BYD Sealion 7 (premium alternative)
Conclusion: XEV 9e’s Feature Advantage
While the Tata Harrier EV offers compelling features like a larger 14.5-inch OLED screen and traditional sunroof, the Mahindra XEV 9e clearly leads in innovation and convenience features. The XEV 9e’s triple-screen setup, AR heads-up display, dual wireless charging, superior audio system, selfie camera, customisable roof lighting, and flush door handles make it a more tech-forward choice.
For buyers prioritising cutting-edge technology and premium convenience features, the Mahindra XEV 9e offers better value despite its slightly higher starting price. The Harrier EV remains attractive for those seeking Tata’s brand reliability and a larger main display.
The choice ultimately depends on individual priorities: innovation and tech features (XEV 9e) versus brand trust and display size preferences (Harrier EV).
