Huge Demand for Mahindra’s e-SUVs Leaves Buyers Waiting Months

Mahindra & Mahindra delivers 6,300 electric SUVs in 40 days, with a 4-5 month wait for pending bookings. Explore production updates, market leadership, and what this means for India’s EV future.

Mahindra EVs: 6300 e-SUVs Delivered, 4-5 Month Wait Ahead

Mahindra EVs: 6300 e-SUVs Delivered, 4-5 Month Wait Ahead

In a remarkable feat that underscores the accelerating shift toward electric mobility in India, Mahindra & Mahindra (M&M) has delivered nearly 6,300 units of its electric SUVs—the BE 6 and XEV 9e—in just 40 days.

This achievement comes on the back of an overwhelming 30,000 bookings, signaling strong consumer confidence in the brand’s electric vehicle (EV) offerings. However, with demand outpacing supply, M&M now anticipates a wait time of 4 to 5 months for customers with pending orders.

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This blog post dives deep into the details of Mahindra’s recent delivery milestone, production capacity, market positioning, and what this means for the future of electric SUVs in India.

The Delivery Milestone: 6,300 EVs in 40 Days

Since March 20, 2025, Mahindra has been on a delivery spree, rolling out close to 3,000 units of the BE 6 and XEV 9e models. The total deliveries have now reached approximately 6,300 units within 40 days, a significant number for the Indian EV market. This rapid delivery pace is a testament to M&M’s commitment to meeting the surging demand for electric SUVs.

Despite this impressive output, the company has been transparent about the challenges ahead. Rajesh Jejurikar, Executive Director and CEO of the Auto & Farm Sector at M&M, revealed during the Q4 earnings call that the backlog of orders will require 4 to 5 months to clear.

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This wait time is largely due to the detailed delivery process for EVs, which includes customer education and vehicle orientation sessions lasting 2 to 3 hours per delivery—much longer than the process for traditional internal combustion engine (ICE) vehicles.

Why the Wait? Understanding the Delivery Process

Electric vehicles come with a learning curve for many customers, especially first-time EV buyers. Unlike conventional vehicles, EVs require users to understand charging protocols, battery maintenance, regenerative braking, and other unique features. M&M’s approach involves spending quality time with each customer to ensure they are comfortable and confident with their new electric SUV.

This hands-on delivery process, while time-consuming, is crucial for customer satisfaction and long-term adoption of EV technology. It also explains why the delivery timeline is longer compared to ICE vehicles, despite the company’s efforts to ramp up production.

Market Leadership and Revenue Growth

Mahindra’s success in delivering thousands of electric SUVs is not just about volume; it’s also about value. The company has managed to secure a higher average selling price (ASP) than its competitors in the EV segment, positioning itself as the revenue market leader in India’s electric SUV market.

This leadership is significant because it reflects both consumer trust and the premium features M&M offers in its electric SUVs. The BE 6 and XEV 9e come equipped with advanced technologies and customer-centric features that justify their pricing and appeal to a growing segment of environmentally conscious buyers.

Production Capacity: Current Status and Future Plans

Production Capacity: Current Status and Future Plans

Currently, Mahindra’s battery electric vehicle (BEV) production capacity stands at 7,500 units annually, with a monthly operational capacity of 5,000 units. However, the company has ambitious plans to scale this up.

According to their investor summary report, M&M aims to increase its peak monthly production capacity to 12,000 units, while maintaining a minimum operational capacity of 8,000 units per month.

This gradual increase in production capacity is designed to balance quality control with market demand. M&M is committed to integrating customer feedback and continuously improving its EV offerings while expanding output.

Popularity of Models: BE 6 vs. XEV 9e

Among the electric SUVs delivered so far, 59% have been the larger XEV 9e model, with the remaining 41% being the BE 6. This split highlights a consumer preference for the more spacious and feature-rich XEV 9e, which caters to families and buyers looking for a premium electric SUV experience.

The BE 6, while smaller, remains popular for urban commuters and those seeking a more affordable entry point into electric mobility.

What This Means for Indian EV Buyers

For prospective EV buyers in India, Mahindra’s delivery numbers and wait times offer both encouragement and a note of caution. The strong demand and rapid deliveries demonstrate that electric SUVs are becoming mainstream, with more consumers ready to make the switch from petrol and diesel vehicles.

However, the 4-5 month wait time also means buyers need to plan ahead and be patient. The extended delivery timeline is a sign of the growing pains in the EV industry as manufacturers scale up production and refine customer service processes.

Table: Mahindra EV Delivery & Capacity Overview

MetricValue
Total bookings received30,000 units
Units delivered in 40 days~6,300 units
Units delivered since Mar 20~3,000 units
Current annual BEV capacity7,500 units
Current monthly operational capacity5,000 units
Target peak monthly capacity12,000 units
Minimum operational monthly capacity8,000 units
Wait time for pending bookings4-5 months
Percentage of XEV 9e deliveries59%
Percentage of BE 6 deliveries41%

The Road Ahead for Mahindra and Indian EVs

The Road Ahead for Mahindra and Indian EVs
Credits: ET Auto

Mahindra & Mahindra’s recent delivery milestone is a clear indicator that electric vehicles are no longer a niche market in India. With government incentives, rising fuel prices, and increasing environmental awareness, the demand for EVs is set to grow exponentially.

M&M’s strategy of balancing production scale with quality and customer education sets a strong example for other automakers. As production capacity expands and wait times shorten, more Indian consumers will have access to reliable, feature-rich electric SUVs.

For buyers, this means investing in a cleaner, more sustainable future with a trusted brand that is leading India’s EV revolution.

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