In a bold statement that signals the rapid transformation of India’s automotive landscape, Rajeev Chaba, CEO emeritus of MG Motor India, has announced that the company expects electric vehicles to constitute 60% of its total sales by the end of 2025. This ambitious target highlights MG’s aggressive push into the electric mobility space and its confidence in the growing acceptance of EVs among Indian consumers.
“We started with 20% EV penetration in 2019, and now we’re at 41%,” Chaba revealed in a recent interview. “By the end of this year, we expect 60% of our sales to be EVs.”
This remarkable growth trajectory comes at a time when most automakers in India are still testing the waters with their electric offerings. MG Motor, however, has established itself as a pioneer in the segment, with its diverse portfolio of mg electric car models catering to different price points and consumer needs.
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MG EV Cars Driving the Company’s Growth Strategy
MG Motor’s commitment to electric mobility is evident in its strategic approach to the Indian market. The company has been systematically expanding its EV portfolio, starting with the premium ZS EV and later introducing the more affordable Comet EV. This two-pronged strategy has allowed MG to address both the luxury and mass-market segments, thereby widening its customer base.
“We’re not just focusing on one segment,” Chaba explained. “Our goal is to make electric mobility accessible to a broader range of consumers while still offering the advanced technology and features that MG is known for.”
The company’s confidence in its EV strategy is further bolstered by the strong pre-booking numbers for its upcoming models. According to Chaba, pre-bookings for new models like the M9 EV and Cyberster EV are three times higher than expected, indicating robust consumer interest in MG’s electric offerings.
The numbers tell a compelling story of MG’s success in the electric vehicle space. From a modest 20% share of the EV market in 2019, MG has more than doubled its presence to capture 41% of the market currently. This growth is particularly impressive considering the entry of several established players into the EV segment during this period.
| Year | MG Motor’s EV Market Share |
|---|---|
| 2019 | 20% |
| 2024 | 41% |
| 2025 (Target) | 60% |
To support its ambitious growth plans, MG is expanding its plant capacity to 300,000 units, with 60-70% dedicated to New Energy Vehicles (NEVs), which include both EVs and hybrids. This expansion reflects the company’s long-term commitment to electric mobility and its confidence in the growing demand for EVs in India.
MG ZS EV Leads Company’s Electric Vehicle Portfolio
The mg zs ev continues to be the flagship electric offering from MG Motor in India. Priced between ₹22.98 lakh to ₹26.98 lakh, the ZS EV offers a compelling combination of range, performance, and features that has resonated well with premium EV buyers.
Key specifications of the MG ZS EV include:
- Battery: 50.3 kWh
- Range: 461 km (ICAT certified)
- Power: 176 PS
- Torque: 280 Nm
- 0-100 km/h: 8.5 seconds
Monthly sales of the mg zs ev average between 400-500 units, making it one of the more successful premium EVs in the Indian market. The vehicle’s success can be attributed to its global design, advanced technology features, and MG’s strong after-sales support network.
Rajeev Chaba: MG Motor’s Vision for Electric Mobility
“We welcome competition,” Chaba stated when asked about the increasing number of players entering the EV space. “It’s good for the ecosystem. More players mean more awareness, more infrastructure development, and ultimately, more adoption of electric vehicles.”
This perspective reflects MG Motor’s confidence in its product lineup and its understanding that the growth of the overall EV ecosystem is beneficial for all players in the long run. Under the leadership of Rajeev Chaba, MG Motor has transformed from a conventional automaker to an EV-focused company with a clear vision for the future of mobility.
MG Comet EV: The Affordable Electric Option from MG Motor
While the ZS EV caters to the premium segment, the mg comet ev represents MG’s entry into the mass-market EV space. Launched as an urban mobility solution, the Comet EV has been well-received in metropolitan cities where its compact dimensions and zero-emission credentials make it an ideal choice for navigating congested streets.
The mg comet ev is powered by a 17.3 kWh battery that delivers a range of 230 km on a single charge. With 42 PS power and 110 Nm torque, it offers adequate performance for city driving while maintaining efficiency.
MG Comet Price and Value Proposition in Indian Market
The mg comet price ranges from ₹7.98 lakh to ₹9.98 lakh, making it one of the most affordable EVs in India. Despite the competitive pricing, the vehicle doesn’t compromise on essential features and technology, offering a balanced package for budget-conscious EV buyers.
“The Comet EV has opened up a new segment for us,” Chaba noted. “It’s bringing in customers who might not have considered an EV before due to price constraints. This is exactly the kind of market expansion we need to achieve our 60% EV sales target.”
MG Motor Future EV Plans Include New Models and Expanded Production
Looking ahead, MG Motor has an ambitious roadmap for its electric vehicle business in India. The company plans to introduce several new models across different price segments, further expanding its EV portfolio.
“We’re not just focusing on passenger cars,” Chaba revealed. “We’re looking at various segments where electrification makes sense, including commercial applications.”
MG EV vs Competitors: How MG Stands in the Market
In the increasingly competitive Indian EV market, MG Motor faces strong competition from established players like Tata Motors, which currently holds a dominant 73% share of the passenger EV segment. However, MG’s diverse portfolio and technology-focused approach give it unique advantages.
| Manufacturer | Key Models | Price Range (₹ Lakh) | Market Share |
|---|---|---|---|
| Tata Motors | Nexon EV, Tiago EV | 8.69 – 24.99 | 73% |
| MG Motor | ZS EV, Comet EV | 7.98 – 26.98 | ~5% |
| Hyundai | Kona Electric | 23.84 – 24.03 | ~4% |
| BYD | e6, Atto 3 | 29.15 – 33.99 | ~3% |
While MG’s current market share in the overall EV space may seem modest compared to Tata Motors, its 41% share in the segments where it operates indicates strong performance within its target markets. The company’s focus on technology, range, and feature-rich offerings has helped it carve out a significant niche in the premium and mid-range EV segments.
MG EV Charging Infrastructure Development in India
Recognizing that charging infrastructure is a critical factor in EV adoption, MG Motor has been investing in expanding its charging network across India. The company has partnered with various charging infrastructure providers to ensure that MG EV owners have access to convenient charging options.
“Infrastructure remains a challenge, but it’s improving rapidly,” Chaba observed. “We’re seeing more public charging stations, more residential complexes installing chargers, and more highway corridors being equipped with fast chargers. All of this supports our growth plans.”
Industry Outlook and MG’s Position
While the industry forecast suggests only 1-2% growth next year, MG anticipates double-digit growth for its business. This optimism is based on the company’s new launches and the continued success of its existing products like the ZS EV and Comet.
The Indian EV market is expected to reach USD 113.3 billion by 2029, with a 30% annual growth rate projected for the passenger EV segment. Government support through initiatives like FAME II subsidies, state-level incentives, and charging infrastructure development is further accelerating this growth.
In this rapidly evolving landscape, MG Motor’s early entry and consistent focus on the EV segment position it well to capitalize on the growing demand for electric vehicles in India.
