Ola recently revealed a number of plans to improve the ownership and after-sales experience. In order to double its company-owned service network to 1,000 centers by December 2024, the business launched the #HyperService campaign. Ola Electric sold over 50,000 units and has registered 41,605 units (as per Vahan data) in October 2024 cementing its market leadership in the EV two-wheeler segment.
Ola reported growth of 74 percent year-on-year (YoY) in registrations in October 2024 compared to the same month last year. The company said it has a consolidated market share of 30 percent making it a major player in the EV two-wheeler segment in India. A representative for Ola Electric Mobility Limited stated, “We have had a very successful holiday season thanks to our wide range of products, increased customer demand, and the development of our sales network throughout India.
Ola Electric making growth in the Indian Market
Particularly in Tier 2 and Tier 3 markets, we have seen a rise in EV adoption, and we are optimistic that this encouraging trend will continue to grow in the upcoming months.
The most recent numbers are positive despite the company’s products receiving a lot of social media criticism following an online spat between comedian Kunal Kamra and CEO Bhavish Aggarwal on the company’s allegedly subpar after-sales and customer support. The Department of Consumer Affairs opened an inquiry last month into Ola Electric’s assertion that it has resolved 99 percent of the more than 10,000 consumer complaints it has received about its electric scooters.
This investigation comes after the Central Consumer Protection Authority (CCPA) issued a show-cause notice earlier this month in response to multiple grievances regarding Ola’s post-purchase support. In response to reports of backlogs and high demand that had put a strain on the company’s service capabilities, Ola Electric has increased its service capacity by more than 30% to improve after-sales support nationwide.
To strengthen service assistance at both new and current centers, the company has hired over 500 technicians and opened more than 50 service centers across the country.
According to a top Ola Electric official quoted in the PTI report, the latest expansion has already assisted in reducing the current service backlog by almost two-thirds, with the remaining issues anticipated to be rectified in the upcoming weeks. A number of initiatives to improve the ownership and after-sales experience were recently disclosed by the corporation.
In order to double its company-owned service network to 1,000 centers by December 2024, the business launched the #HyperService campaign. By the end of 2025, the business also plans to onboard 10,000 partners in sales and service as part of the Network Partner Program. In order to prepare all technicians in India for EVs, the business also unveiled its EV Service Training Program, which aims to teach one lakh third-party mechanics.
