JSW MG Motor India believes that after the release of its third EV, Windsor, ICE-powered vehicles will be surpassed by electric vehicles (EVs). With the launch of the Windsor, the business, which now has a 20% market share in EVs, thinks that EV sales will surpass 50%. These days, MG Motor sells 1,800 to 2,000 EVs a month, including the Comet and ZS EV models. Roughly 35–40% of the business’s total sales come from these sales. It is anticipated that Windsor’s debut will greatly raise this percentage.
The increase in sales is ascribed to a special ownership scheme that aims to lower the cost of EVs to that of ICE cars. Customers can divide their EMI for a crossover utility vehicle (CUV) into two parts with this program: a set part for the vehicle and a variable part that changes depending on how much battery is used. The offer of Rs 3.5 per km is derived from an average monthly usage of 1,500 km.
MG Windsor EV Value in Indian Market
The Windsor mid-sized SUV was recently introduced by JSW MG Motor for Rs 10 lakh, without the cost of the battery. The battery is available for hire on a pay-per-use basis for Rs 3.5 per km; this initiative aims to lower the cost of EVs and promote their wider adoption. This project is a continuation of the company’s earlier efforts to corner India’s expanding EV industry.
In order to encourage more consumers to enter the electric vehicle market, JSW MG Motor plans to reduce the acquisition cost through the battery leasing model. The Windsor comes with a one-year complimentary public charging program, a lifetime battery warranty for the initial owner, and a 60% buyback guarantee after three years or 45,000 miles.
This creative method seeks to remove the high initial cost of the battery, which is a significant deterrent for many potential EV buyers, in order to make EV ownership more affordable. Director of JSW MG Motor India Parth Jindal emphasized the model’s financial advantages by contrasting the monthly costs of an EV under the BaaS plan with those of an ICE car. According to Jindal, a ₹9 lakh internal combustion engine car would normally cost about ₹38,000 a month (fuel and servicing included).
In contrast, the Windsor EV, which costs ₹9.99 lakh, would only cost ₹36,250 a month, which includes the EMI and battery rental. Because it is now more affordable, the EV is a more alluring choice for buyers. MG Motor intends to engage in significant training for its staff and dealers in order to guarantee that clients comprehend and have faith in the new model. The goal of this training is to ease buyers’ anxieties and simplify the explanation of the BaaS model.
A lifetime battery warranty for the initial owner and a guaranteed 60% buyback value after three years are just two of the alluring incentives that MG is providing to Windsor customers. MG Motor aims to achieve over 50% of its sales from electric vehicles by the year 2020, and the introduction of the Windsor model is a part of this ambition. The Windsor joins other MG EV vehicles, such the Comet small and ZS SUV, as the company goes up against other automakers like Tata Motors, Hyundai, and Maruti Suzuki that are also increasing the number of EV vehicles they sell.
