The Tata Mumbai Marathon, a landmark event celebrating its 20th edition, is charting a sustainable path forward through its partnership with VIDA, Powered by Hero. As the “Electric Two-Wheeler Partner,” VIDA, the innovative mobility brand of Hero MotoCorp—the world’s largest motorcycle and scooter manufacturer—takes a significant step towards promoting sustainable mobility during this iconic event.
VIDA, POWERED BY HERO, PARTNERS WITH THE 20TH TATA MUMBAI MARATHON AS THE “ELECTRIC TWO-WHEELER PARTNER” STRENGTHENS COLLABORATION WITH PROCAM INTERNATIONAL FOLLOWING THE DELHI AND BENGALURU EVENTS
This collaboration aligns with Procam International’s dedication to eco-friendly practices, reinforcing the marathon’s commitment to sustainability, waste management, and green transportation solutions. The Tata Mumbai Marathon has long been a leader in promoting environmental responsibility, and the inclusion of VIDA is yet another milestone in this journey.
VIDA’s electric scooters, notably the VIDA V1, will serve as the Official Electric Scooter for the marathon, supporting various event requirements and underscoring the role electric two-wheelers play in sustainable mobility. This partnership not only highlights VIDA’s position as one of India’s beloved electric vehicle brands but also amplifies its vision to “Be the Future of Mobility.”
Dr. Swadesh Srivastava, Chief Business Officer of Hero MotoCorp’s Emerging Mobility Business Unit, expressed his enthusiasm for this association, emphasizing the shared vision of sustainability and commitment to inspiring communities to choose environmentally friendly solutions. He noted, “Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability.”
With a focus on enhancing the marathon experience, VIDA is poised to create an immersive journey for participants, featuring various engagement touchpoints from pre-race festivities to post-run celebrations. This initiative aims to electrify the fan experience, making sustainable choices both practical and exciting for all involved.
Anil Singh, MD of Procam International, celebrated the partnership, acknowledging the successful collaborations with VIDA at previous events in Delhi and Bengaluru. He stated, “With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment.”
The Tata Mumbai Marathon not only celebrates athletic prowess but also stands as a beacon of unity and socio-economic impact. It has spearheaded a fitness revolution and created a robust ecosystem for sports sponsorships in India. The marathon’s philanthropic contributions are equally impressive, having facilitated the raising of over INR 429.60 crores for more than 1,000 NGOs, making it India’s premier platform for sports-based fundraising.
This collaboration between VIDA and the Tata Mumbai Marathon is a testament to the power of sustainable mobility, inspiring a collective move towards a greener future. As the marathon continues to inspire and unite, its role as an electric two-wheeler partner is set to leave a lasting impact on the journey towards sustainability.
