The Korean manufacturer Kia unveiled its strategy plan for India at Investor Day 2024, emphasising the necessity of catering to the unique demands of Indian motorists. Kia President and CEO Ho-Sung Song stated that the business plans to launch two new mass-market electric cars in the next 18 months in order to meet these expectations.
One of these new offers is expected to be the Carens EV. Additionally, Kia plans to introduce the EV9 in India this year in order to increase the variety of EVs in its lineup. As a result, the brand will sell electric vehicles in both entry-level and high-end price points. Continue reading to find out more about Kia’s intentions for the Indian market.
Kia Carens EV: Essential Information
By 2025, the electrified Carens will reach the beaches of India. The EV will be the first Kia vehicle to be produced in India and may be exported to other developing nations. There will be an additional EV joining it; no details have been made public, but given the popularity of the class and the vehicle’s style, it is most likely going to be an electric small SUV.
The Carens EV is anticipated to retail for between Rs 22 lakh and Rs 26 lakh. As a point of comparison, the petrol-powered Carens ranges in price from Rs 10.52 lakh to Rs 19.67 lakh. Prices shown are all ex-showroom. The Maruti Suzuki eVX and the Mahindra XUV.e8 are two upcoming vehicles that the EV will compete with when it launches.
Future Goals for Kia
With a wide range of electric vehicles (EVs), more competitive products, and purpose-built vehicles (PBVs) to create demand, Kia hopes to sustain its expansion in important markets. The firm states that it also intends to differentiate itself in new markets by offering top-notch customer service and growing its manufacturing capacity to meet growing demand. The business intends to significantly expand the number of electric vehicles in its lineup with the launch of the EV3 this year. Subsequently, it will introduce EV2, EV4, and EV5, bringing the total number of mass-market vehicles to six across all major markets. Kia plans to have 15 all-electric vehicles on the road by 2027.
By 2030, Kia intends to sell 16 lakh electric cars. The corporation will need to sell 13 lakh more cars than it did in 2024 in order to reach this goal. According to projections, by 2030, the major regions will account for 52% of EV sales, up from 13% this year. North America and Korea may account for 40% of sales, while Europe may account for as much as 79% of sales. Nevertheless, specifics on our market’s penetration or volume were not provided.
