With new models arriving every few months, electric vehicles are becoming more and more common, and their presence on Indian roadways is growing quickly. Many manufacturers have begun to make EVs, but Tata EV is now setting the pace. According to the Indian manufacturer, almost 25% of EV consumers are buying their first vehicle.
What can be the reason behind Tata EV’s buyer spike?
- Recently, Tata reduced the cost of the Nexon EV
Also lately, Tata Motors slashed the price of the Nexon EV by up to Rs 50,000 for Prime applicants and up to Rs 85,000 for Max. According to Tata, the government’s Production Linked Incentives (PLI) programme, which encourages the production of EVs and FCEVs powered by hydrogen, is the reason for the lower prices. The price cut might also be a tactical move against the Nexon EV’s sole direct competitor, the reasonably priced Mahindra XUV400, which recently passed the 10,000 bookings mark.
- Tata’s new “Evolve” program for Tata buyers
Tata has introduced a new “Evolve” programme to reward its EV customers in honour of World Environment Day 2023. It is a small-scale referral programme with alluring incentives. The top 13 EV-specific markets in India, including Delhi NCR, Pune, Mumbai, Hyderabad, Bangalore, Chennai, Thiruvananthapuram, Ahmedabad, Kochi, Coimbatore, Kolkata, Jaipur, and Visakhapatnam, will provide this customer engagement programme.
The goal of this programme is to persuade current Tata EV owners to recommend Tata to future Tata EV buyers. Additionally, the business offers incentives and experiences for successful referrals, such as overseas vacation packages to Iceland and Machu Picchu, individualised gourmet dining encounters, or the opportunity to attend a live Grand Slam match. Members of the Evolve programme will also get access to experiential drives.
What are Tata’s future plans for the EV sector?
For the Indian market, Tata Motors is always updating its lineup of passenger cars. The automaker has now made public its strategies for the electric vehicle market, which is expected to emerge over the next two years. By 2025, Tata will sell a total of 10 electric cars in India, some of which have already hit the market. The Tiago EV, Nexon EV (Max and Prime), and Tigor EV are on the list of the latter.
We anticipate Tata Motors to release electric versions of the Harrier, Curvv, Sierra, Safari, Altroz, and Punch in the future. The latter’s test mules have already been seen driving on Indian roadways. The Altroz EV last appeared at the Auto Expo 2020, thus its arrival date is still uncertain. The 10th model in the Tata EV portfolio is also still unknown to us. In the near future, further information is anticipated to emerge.
