Hyundai launches a Home Charging Ecosystem to encourage customers as part of its EV push

Hyundai introduced a new option for its customers to charge at home this week at the Los Angeles Auto Show as part of the company’s efforts to attract a new generation of EV purchasers. Hyundai Home, as the company refers to it, includes solar panels, energy storage, and EV charging for Hyundai owners. Hyundai announced a collaboration with Electrum, a solar panel, home battery, and heat pump installer, to assist consumers in 16 states in locating the correct power installations and systems for their EV charging needs.

A new alliance will benefit customers in Arizona, California, and Colorado. You can now work with Electrum advisors to find the best and most inexpensive power solutions for Connecticut, Florida, Illinois, Maryland, Massachusetts, Maine, Missouri, Nevada, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Virginia, and Washington.

According to Ian Tupper, senior group manager of strategic environmental alliances at Hyundai, dealers were assisting customers in contacting local installers and power providers to set up charging and storage for their new Hyundai EVs like the Ioniq 5 prior to this week’s announcement.

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“With Hyundai Home, we’re really trying to democratize, not only EV charging and being able to adopt an electric vehicle, but the entire ecosystem around it. We want to make it easy for customers to go solar to get energy storage and to eventually use all those systems together to reduce their energy bill,” Tupper told during an interview at the LA Auto Show.

States like California have banned the sale of new gasoline automobiles by 2035 as the U.S. pushes more to cut carbon emissions, particularly those from tailpipes (also known as fossil-fueled powered vehicles). As a result, more Americans will consider EVs, PHEVs, and hybrids when shopping for their next new vehicle. However, according to the U.S. Census, rentals make up about one-third of all housing in America, and the majority of that stock is older, so landlords will need to be prepared to spend money to upgrade panels and provide charging access in multifamily garages if they want to give tenants access to at-home charging.

Hyundai
credit: techcrunch

“If we want to achieve mass adoption, we need to solve that problem for renters and so we’re attacking it in a couple of different ways. First through our partnership with Electrify America. We’re working with them to incentivize to construction of as much charging infrastructure as possible and we’re trying to give it to customers for free,” Tupper told. “We’re taking a strategic partnership approach and trying to identify the players right to offer, really a smattering of solutions. If there’s a city where, you know, we can help support the production or the development of charging hub, great. But if there’s a way for us to even incentivize low-power AC charging. We’re going to take a look at that as well.”

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An electrical panel upgrade for a single-family home can cost anywhere from $1,300 to $3,000 on average, and may even cost more. Many individuals won’t be able to afford or have access to home charging when you combine that with the high cost of battery-electric, hybrid, and plug-in electric vehicles, especially those who live in multifamily buildings without such access.

Tupper claims that Hyundai is taking that into account, but he was unable to provide any specific information regarding future plans.

An electrical panel upgrade for a single-family home can cost anywhere from $1,300 to $3,000 on average, and may even cost more. Many individuals won’t be able to afford or have access to home charging when you combine that with the high cost of battery-electric, hybrid, and plug-in electric vehicles, especially those who live in multifamily buildings without such access. Tupper claims that Hyundai is taking that into account, but he was unable to provide any specific information regarding future plans.

“We’re just starting out,” Tupper said, “Our guiding principles are that customers not only get the right products, but they also get the right products at the right price. Electrum helps us help the customer find the right solution on the marketplace, that way we’re actually able to deliver, usually a substantially better deal than something that they would normally just get by going to a local provider.”

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